Marketing Executive
Coventry
Up to £26,000
Company Profile
An independent membership organisation with a varied and rich strategy and purpose. A market leader, driven by a small but powerful team. With a focus on accessibility, their services are engaging and effective, wanting to support their clients and members with every resource possible. Reporting directly into the Marketing Manager, you will be proactive, enthusiastic, and want to help clients to make a difference. The organisation is an IT specialist and you will be involved in planning and executing marketing campaigns, analysing market trends and gathering customer insights to drive business growth.
What will you do as Marketing Executive?
* On-going marketing systems maintenance (e.g. CRM, Email)
* Ensure marketing collateral and website content are up to date and identify opportunities for new content
* Monitor campaign, website, social media analytics for change and improvement
* Assist with ad hoc sales/marketing projects and general business support tasks as required
* Create engaging and informative content including blogs, emails, and videos
* Supporting the sales and marketing team delivering successful campaigns to set KPIs
* Maintain an accurate CRM system
* Website/campaign reporting schedule, ensuring analytics shape the planned/future activity
* Create content in the form of both blogs, emails, and other collateral
* Support in the planning and implementation of events both in-person and digitally
What do you need as Marketing Executive?
* Experience with website content management systems
* An understanding of SEO, PPC, social media, Canva and Adobe Suite, HTML, CCS, JavaScript
* Working with online email platforms
* Reporting/analytics tools
What’s on offer?
* Hybrid working - 1 day a week in the office once a fortnight
* 37.5 hour week
* An excellent holiday entitlement of 37 days
* Generous employer matched pension contribution
* Employee assistance programme
* Cycle to work scheme
ID:- 8164