Our client a global organisation specialising in financial software is now seeking a talented Marketing Manager to manage paid media and demand generation activities and programs for their UK operation. This is a 12 month contract based in central London, a hybrid role.
Duties:
* Design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
* Plan integrated funnel, funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, High Quality Leads and Sales Enablement.
* Stay abreast of changes in the marketing environment and coordinate market research projects.
* Manage ongoing relationships with different marketing vendors.
* Working closely with creative and content teams.
* Ensures that project/department milestones/goals are met and adhering to approved budgets.
Skills:
* Solid experience in leading demand generation initiatives
* Experience across PPC, Social and Content Syndication - with a lead generation focus
* Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
* Experience with software tools such as Salesforce, Eloqua, tableau
* Prior experience working in the FinTech/B2B sector
Benefits
* Global company
* Excellent team support
* Free breakfast
* Possible extension.