Senior Performance Marketing Analyst
London/Hyrbid - 2 days in the office, 3 days WFH
Salary: £60,000-£70,000
We are seeking a highly analytical and results-driven Senior Performance Marketing Analyst to join a Financial Services organisation with head quarters in London.
As a Senior Performance Marketing Analyst, you will play a crucial role in optimising the marketing campaigns and driving business growth. You will be responsible for analysing data, identifying key insights, and making data-driven recommendations to enhance the marketing strategies.
To be considered for this opportunity, you will have strong hands-on experience in marketing analytics, working with web analytics, paid search, social and display data sets.
Responsibilities
* Conduct in-depth analysis of marketing campaigns’ performance, including but not limited to ROI, conversion rates, customer acquisition, and retention.
* Collaborate with the media agency to define and evaluate paid media KPIs
* Generate reports and dashboards that provide insights into marketing performance and communicate findings to key stakeholders.
* Identify and address performance gaps and areas for improvement to maximize campaign effectiveness.
* Stay up-to-date with industry trends and best practices to continually enhance marketing strategies.
Requirements
* Proven experience as a Performance Marketing Analyst or similar role.
* Strong analytical and problem-solving skills with the ability to manipulate and analyse large datasets.
* Experienced user of Google Analytics 4.
* Hands on experience of working with Search Ads 360 Data.
* Advanced knowledge of Excel and data visualization tools such as Tableau or Power BI.
* Excellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner.