Customer Marketing Executive with experience in the B2B Technology / SaaS sector combined with a positive approach, ability to shape messaging in an exciting way, flair, sense of humour and great tone required.
This SaaS provider wants to get the right message across to its client and you will be responsible for developing and executing marketing strategies to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.
This will include working with cross-functional teams - sales, customer success, and product, to identify opportunities to deepen customer relationships and maximise customer lifetime value.
They require:
* Relevant degree or qualification (or equivalent work experience)
* 3+ years of experience in customer marketing or related role, preferably in a B2B SaaS or technology company.
* Experience in HR technology or where HR is key to the decision-making process would be advantageous
* Knowledge of customer marketing tactics and techniques, including segmentation, personas, customer journey maps, and customer communications
* Proficiency in marketing automation software and CRM systems.
* Strong project management skills and ability to manage multiple projects simultaneously
* Experience with customer feedback and survey programs is a plus
* Able to work in a remote/ hybrid environment, manage your own time and collaborate across the teams.
* A positive approach, super communicator with a sense of fun and flair!!
Day to day you will:
* Develop and execute targeted marketing campaigns to engage, retain and upsell/cross-sell existing customers, promote loyalty and advocacy to drive revenue growth
* Collaborate with cross-functional teams to identify customer segments, personas, and customer journey maps to inform marketing strategies and tactics
* Develop and manage customer communications, including email newsletters, in-app messaging, and other communication channels to keep customers informed and engaged
* Plan and execute customer events, including webinars, user conferences, and other customer-facing events to build customer community and promote advocacy
* Develop and manage customer referral and loyalty programs to promote customer acquisition and retention
* Work closely with product and customer success teams to collect customer feedback and develop customer case studies, testimonials, and other customer-facing content
* Monitor and analyse customer data to identify trends and opportunities to improve customer engagement and retention
* Develop and manage customer surveys and feedback programs to gather insights and feedback from customers using NPS or CSAT methods
Salary: £45K to £60K DOE plus 25 days holidays (+bank hols), birthday leave, Health Insurance, Life Assurance, Income Protection, Employee Assistance program, £250 WFH budget, buy and sell annual leave, regular social events.
Environment: They are a collaborative, friendly and supportive team that enjoy working on challenging technology products & solutions. It’s a flexible, diverse and trusting culture that helps their people and business thrive.
Location:Remote (UK based as required to attend company events from time to time) or Hybrid (if you prefer you can go into the London office).
Zorba Consulting is operating as an employment agency for permanent recruitment and employment business for supplying temporary workers.