Marketing Manager

Location: London
Length: 22/07/2024 – 21/07/2025
Rate: £46.15 p/h PAYE+ (Approx. £95.9K Per annum)  
Hours: 9am – 6pm

This client is a top 5 tech giant and one of the world’s most popular search engines.
This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces, as well as free breakfast/ lunch/ dinner, on-site gyms, outdoor spaces and roof gardens, wellness rooms and sleep pods.

Job description:
* Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
* Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
* Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
* Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
* Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
* Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
* Set challenging but achievable goals and measure success logically.
* Generate and structure a plan and strategy to execute on a project and approach.
* Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
* Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
* Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
* Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
* Develop strong relationships, internally and externally, offering support and direction to team members.
* Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
* Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
* Guide the integration of multiple adjacent project timelines, goals, and objectives.
* Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
* Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
* Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.

Core Responsibilities:
* Build inclusive culture
* Create product marketing content
* Develop product marketing content strategy
* Generate user insights
* Go-to-market strategy and planning
* Manage campaign and programs
* Promote user engagement
* Provide product and industry expertise
* Segmentation, targeting, and positioning

SKILLS/EXPERIENCE/EDUCATION: * Brand management
* Campaign management
* Client/partner management/advising
* Consumer behavior
* Data analysis and synthesis
* Go-to-market activities knowledge
* Situational leadership