Marketing Director
Location: B3 2TA
Salary: £80,000 - £100,000
Working hours: 37.5 hours a week
Please note that this role is fully office-based, Monday to Friday, therefore right to work in the UK is a requirement.
Reporting to Chief Executive Officer
Do you have previous experience as a Marketing Director, with the ability to lead a creative team to strict deadlines? If so, TeacherActive are looking for someone like you.
The role of a Marketing Director:
* Creating, developing and implementing TeacherActive’s marketing strategy to deliver the required results across the TeacherActive, Home Classroom and My-Progression brands.
* Overseeing all areas of the marketing and creative services departments. This may include digital, direct marketing, print marketing, media marketing, social media marketing, market research and collaboration with external agencies.
* Further developing the corporate brand and being responsible for the brand guidelines in line with business strategy.
* Taking responsibility for ensuring TeacherActive complies with current marketing and copyright regulations as well as accepted professional standards, policies, procedures, and legislation.   
* Leading a team to create all the visual and written content required to improve business and the brands.
* Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team.
* Formulating unique insights to understand the customer from a marketing perspective.
* Using marketing insights to contribute towards the overall business strategy.
* Managing and organising digital campaigns across the academic year.
* Ensuring constant improvement of social media engagement.
* Overseeing the development of the website as a central source of information, optimising SEO to drive traffic, engagement and conversations.
* Optimising lead generation and PPC investment.
* Constantly improving TeacherActive’s marketing processes and systems to drive efficiencies.
* Ensuring high quality and regular blog content, thought leadership articles and PR is released
* Conducting regular research and analysis of competitors.
* Monitoring wider market trends to ensure all potential advertising avenues are explored.
* Undertaking analysis of all marketing initiatives, share learnings with the team and apply learnings to improve future plans, to improve customer experience and ROI.
* Providing regular updates to the Board- on timelines, deliverables, performance and market analysis
* Proactively working with third parties and external stakeholders.
* Briefing employees on current marketing goals, campaigns and other relevant information.
* Aligning the team to TeacherActive’s culture.
* Recognising employee achievements and encouraging excellence in the work environment.
* Working to ensure all staff receive the best possible development.
* Evaluating team and individual performance, providing feedback and coaching as appropriate.
* Interacting with internal customers on a regular basis to ensure high levels of satisfaction and to act on feedback.
* Managing business plans and budgets, allocating funds, and defining financial objectives.
* Adhering to high ethical and professional standards.
* Reflecting on your own performance to continually improve your knowledge, skills and development.
Key skills/experience required:
* Previous experience as a marketing director.
* A proven track record of exceeding growth and targets.
* Evidence of recruiting and developing high performing teams.
* The ability to drive strong activity levels.
* Strong customer service skills.
* A high standard of written and oral communication skills.
* Outstanding organisation skills and strong attention to detail.
* Intermediate computer skills.
TeacherActive Benefits:
* 28 days annual leave plus bank holidays (increasing with length of service)
* Extra day annual leave on your birthday, plus a life admin and paid charity day
* Work from home allowance 
* Private healthcare
* Company run functions that celebrate success 
* Champagne Fridays
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