B2B Marketing Events Manager – Tech Publishing
Temp contract/Central London + hybrid

Our client is an iconic global publishing brand, working on their tech publication you will work with the Lead Commercial Director to create and execute the marketing strategy. You will own the complete campaign cycle – content and creative generation, media partnerships, delivery across email and social as well as reporting and adapting campaigns to optimise response in a fast-paced environment.   My client is looking for a creative and motivated person with a clear interest in event marketing. Introducing attendees to the most compelling innovators, inventors and entrepreneurs who are changing the status quo, my clients b2b events challenge attendees to think like a disruptor and empower them in future-proofing their businesses.  

What will you be doing?
As a Marketing Manager, you will be responsible for the planning, implementation and execution of our their Events Marketing campaigns. Responsibilities include (but not limited to);
Build a content and marketing strategy for each event to engage, nurture and convert audiences
Create and execute the marketing email campaigns and newsletters through the internal CRM
Draft and post social media content across our the brands Events social channels
Reach out to media partners to secure partnerships that help drive ticket sales and event registrations
Build and research new potential event leads for partnerships, sponsorship and delegates
Working with our designers to create marketing assets
On-site coverage - managing activities to create video, photography and editorial content
Analysing the marketing campaign and creating post-event reports for our partners
Deliver analysis and insights reporting from marketing metrics that help achieve ROI
 Working closely with internal departments to achieve project objectives
Manage event marketing budgets
Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
Manage and support sponsors with marketing assets      

Who you are:
Bachelor’s degree or equivalent qualification in Marketing / PR / Communications
Prior B2B event marketing experience
Understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
Experience using a CRM platform
Experience in working with data platforms and segmentation strategies
Strong ability to thrive in a fast-paced environment
Excellent verbal communication skills
Excellent copywriting skills and editing skills
A creative mindset – comfortable putting forward innovative ideas and seeing them through
High energy and positive attitude, with a willingness to go the extra mile to ensure the success of each event.  
**Opportunity to go permanent for the right candidate**  / German speaker highly desirable