Location: London, UK
Rate: £400 per day
Hybrid role: 2 days a week (in-office)
Role Overview: As an Econometrician, you will play a crucial role in analysing and interpreting complex data to provide actionable insights for marketing efforts. You will work closely with the marketing and analytics teams to develop and implement MMM models that will help understand the impact of various marketing activities on sales and other key performance indicators.
Key Responsibilities:
* Develop and implement Marketing Mix Models to s the effectiveness of marketing campaigns.
* Interpret and present findings to stakeholders, providing clear and actionable recommendations.
* Collaborate with marketing and analytics teams to ensure data accuracy and relevance.
* Stay updated with the latest trends and advancements in econometrics and marketing analytics.
* Provide expert advice on optimising marketing spend and improving ROI.
Requirements:
* Proven experience as an Econometrician with expertise in Marketing Mix Modeling.
* Strong analytical skills and proficiency in statistical software (e.g., R, Python, SAS).
* Excellent communication skills with the ability to present complex data in a clear and concise manner.
* Detail-oriented with a strong focus on accuracy and quality.
* Ability to work independently and manage multiple projects simultaneously.
* Availability to work 2 days a week in our London office.