Head of Digital Marketing Manager - 3 month contract
Key Responsibilities
* Management and Prioritisation of Marketing Requests:
* Efficiently handle and prioritise marketing requests from various departments within the organization.
* Collaborate with department heads to understand their marketing needs and align them with the overall marketing strategy.
* Ensure timely delivery of marketing materials and campaigns to meet organizational objectives.
* Line Management:
* Supervise and mentor two marketing team members, providing guidance, feedback, and professional development opportunities.
* Conduct regular performance reviews and support team members in achieving their individual and team goals.
* Foster a collaborative and innovative team environment.
* Lead Generation:
* Develop and execute lead generation strategies to drive sales income, utilizing Pay-Per-Click (PPC) advertising, online campaigns, and other digital marketing techniques.
* Analyse campaign performance and optimize for maximum ROI.
* Identify new opportunities for lead generation and stay updated with industry trends and best practices.
* Lead Conversion and Email Marketing:
* Create and manage email marketing campaigns to nurture leads and convert them into customers.
* Segment email lists based on target demographics and customer behavior.
* Monitor email campaign performance and implement strategies to improve open rates, click-through rates, and conversion rates.
* Social Media Management:
* Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across all platforms.
* Manage the day-to-day operations of social media accounts, including content creation, scheduling, and community engagement.
* Track and report on social media metrics and adjust strategies as needed to achieve marketing goals.
* Website Management:
* Oversee the management, updating, and editing of the company website to ensure it is current, accurate, and aligned with marketing objectives.
* Collaborate with the web development team to enhance user experience and implement new features.
* Use web analytics tools to monitor website performance and identify areas for improvement.
* Content Calendar Management:
* Maintain and update the content calendar to ensure a consistent and strategic flow of content across all marketing channels.
* Coordinate with team members and other departments to ensure timely content delivery.
* Review and approve content before publication to maintain quality and alignment with brand guidelines.
* Press Releases and Media Management:
* Write compelling press releases and manage media relations to generate positive coverage for the organization.
* Build and maintain relationships with key media contacts and respond to media inquiries in a timely manner.
* Monitor media coverage and report on its impact.
* Reporting for Key Management Meetings:
* Prepare detailed marketing reports for key management meetings, highlighting campaign performance, ROI, and strategic insights.
* Use data-driven analysis to inform decision-making and recommend adjustments to marketing strategies.
* Present findings and recommendations to senior management.
* Support for Open Day Events:
* Provide marketing support for the organization’s open day events, including the creation of promotional materials and event coverage.
* Coordinate with event organizers to ensure marketing activities align with event goals.
* Be available to work occasional weekends to support the successful delivery of these events.
Qualifications:
* Bachelor’s degree in Marketing, Business, or a related field.
* Proven experience in digital marketing, with a track record of successful lead generation and conversion campaigns.
* Strong leadership skills with experience in managing a team.
* Excellent written and verbal communication skills.
* Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
* Strong analytical skills and ability to interpret data to drive marketing strategies.
* Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Desired Attributes:
* Creative thinker with a passion for digital marketing.
* Strong organisational and time-management skills.
* Ability to work collaboratively with cross-functional teams.
* Detail-oriented with a focus on quality and accuracy.
* Enthusiasm for continuous learning and professional development.