BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive for the Italian Market to join their team in London.
Responsibilities:
* Plan and execute innovative multi-channel communication strategies to enhance the user journey, boost customer retention, and achieve market KPIs.
* Oversee the end-to-end delivery of promotional content and CRM campaigns for sportsbook customers, from concept to execution and optimization.
* Ensure CRM campaigns are consistent, appealing, cost-effective, relevant, and integrated with the overall business strategy.
* Collaborate with Design, Customer Support, Acquisition, and VIP teams to maintain promotional transparency and alignment.
* Develop and implement A/B tests using in-house design and tech resources to enhance customer experience and improve CRM conversion rates.
* Keep on-site communication up-to-date and relevant by managing banners, promotional pages, and other content on sports betting platforms.
Requirements:
* Fluent in Italian and English; proficiency in other languages is a plus
* Commercially minded, with experience in CRM marketing.
* Self-driven and a strong sense of ownership.
* Analytical and data-driven mindset.
* Ability to put yourself in the customer’s shoes to ensure every touchpoint is positive,
* valuable, and consistent.
* Comfortable in a fast-paced environment and to be challenged to increase your learning curve.
* Motivated team player with the ability to take initiative and work independently.
* Experience working with Optimove is a bonus.
* Passionate about Sport