Product Marketing Manager
  • England,London
  • full-time
  • £60,000 - £70,000 per annum
Job Description:
Product Marketing Manager - Digital Marketing - SaaS Solution Business - Content Management - Digital Media supply-chain service.
Exciting NEW role with this growing tech and digital services business create and drive a 360-marketing practice - take ownership - strategy, creativity, analysis!
We are looking for a Ninja Product Marketer - make real impact on this business!
£60,000 - £70,000 (negotiable, show us what you’ve got), 32 hours over 5 or 4 days (Friday Off), Hybrid working, fantastic culture and great benefits.
Lauren @ Duval has the details, get in touch!
Are you a collaborative, self-starter? We’re looking for digital marketing passion, drive the go-to-market strategy for technology solutions. SaaS experience is a must! This is a fast-paced, tech environment and a hands-on role - OWN IT!
Flexible, hybrid role - 2-3 core days in theoffice. 32 hours per week over 4/5 days - work from home, work from the office, make it work for you!
The Role:
You will have the opportunity to help shape the narrative, communications, and build the external profile of the brand. Own the 360-degree marketing practice -from product positioning, lead-generation, monitoring the competitive landscape, go-to-market programs, customer engagement and external communications. In this role, you will collaborate cross-functionally with the brand’s product development, sales, and operations teams, and will have a strong knowledge base of digital advertising, social media, content development and lead generation as part of an overall objective to meet sales goals.
Responsibilities:
* Own the marketing roadmap and manage the go-to-market strategy.
* Develop impactful value propositions that will support the brand’s position in the market.
* Manage the cross-functional implementation of new feature release marketing with Product, Sales, and Marketing teams.
* Own and drive digital marketing, social content strategies, communications, partnership marketing and lead generation working with PR and other agency to effectively meet KPIs.
* Champion the brand voice and style including how we describe and talk about our products and features.
* Define and create high-impact marketing and sales materials such as one sheets, pitch decks, web page content, white papers, and video content.
* Understand the market and the competitive landscape. Be an expert on our competition and how they are positioned. Understand opportunities for brand positioning in the marketplace.
* Serve as an evangelist for the product both externally and internally through thought leadership, social media, events and speaking engagements.
* Interface with customers, prospects, and industry analysts to thoroughly understand market problems and use cases; develop customer success stories and case studies in cooperation with sales and marketing.
* Project manage tradeshow
* Support cross-divisional sales channels on the product by developing internal tools that will help communicate how to position the product to customers.
* Develop, track and report regularly on KPIs for all product marketing programs and activities.
We’re looking for:
* 3+ years of experience in Product Marketing, Technical/Solutions Marketing, SaaS, Digital Marketing
* Solid understanding of digital marketing channels and content partnerships space
* An eye for great design and curiosity for Content Management
* Writing ability focused on tech solutions
* Seasoned in understanding and mapping buyer personas
* Working knowledge of Content Management and cloud-based SaaS product marketing
* Ability to plan and manage at both strategic and tactical operational levels
* A high degree of creativity and innovation is expected, with proven examples of success in working across geographies applying knowledge, experience, and judgment in ambiguous situations/environments.
* Analytical thinker with a knack for problem-solving, balancing strategic thinking with success in execution and comfortable in both technical and business discussions
* Bachelor’s degree in marketing, communications, or related field
* To be able to demonstrate previous examples of your relevant work
Fantastic high impact product marketing role in a exciting tech / SaaS business, apply today!
Job number 1536217
metapel
Company Details:
Duval Associates Ltd
The idea to start their own business began ? like much of modern civilisation ? in Greece. Iain and Sarah were enjoying a simple meal of pizza and win...
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