be:technology are thrilled to be partnered with a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Their marketing team is crucial in achieving their growth targets and increasing customer retention by providing valuable interactions.
We are seeking a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts.
Only Apply if you have proven experience working within the TechnologyIndustry!
Responsibilities
* Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data.
* Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection.
* Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
* Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI.
* Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity.
* Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation.
* Create multimedia content, including success stories, advertorials, website content, and video content briefs.
* Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement.
* Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves.
* Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value.
* Work cross-functionally, collaborating with other teams and suppliers.
Skills and Experience
* Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC.
* Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot.
* Strong analytical skills with the ability to generate actionable insights from data.
* Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies.
* Skilled copywriter with the ability to balance a data-driven approach with creativity.
* Strong problem-solving skills and attention to detail.
* Excellent communication and collaboration abilities.
* Ability to adapt to a fast-paced and dynamic work environment.
* Experience with Power BI is a plus, but not essential.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.