Email Marketing Manager
£50 - £60k
London - Hybrid


This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.
Responsibilities:
* Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
* Being the Salesforce Marketing Cloud ’expert’ for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.
* Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation
* Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.
Experience Needed:
* Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.
* At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.
* Experience of directing and managing agency support.
* Excellent written and spoken communications skills.
* Experience of preparing and managing budgets.
* Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
Inventum Group is acting as an Employment Agency in relation to this vacancy.