Join This Team as a Customer Acquisition Leader for an exciting Ladieswear Brand.
Are you passionate about retail, eCommerce, and marketing? Do you thrive on delivering exceptional customer experiences on an international scale? Our client is looking for a dynamic and inspirational leader to spearhead our Acquisition Teams and drive our growth across all channels and territories. If you’re ready to make an impact and ensure we hit our revenue targets, this role is for you!
Main Responsibilities:
* Recruit & Reactivate Customers: Meet budget goals within our allowable costs per acquisition.
* Media & Traffic Management: Own all traffic-driving tactics and implement best practices across Influencer, Partnership, Social, and Paid teams.
* Budget Optimisation: Ensure all media budgets are effectively allocated.
* Gifting Programme Management: Innovate through test and learn processes.
* Strategy & KPIs: Develop and review internal vs external strategies with clear KPIs for board-level communication.
* Measurement Model Development: Create a model to understand each media channel’s contribution to sales.
* Stay Updated: Keep abreast of eCommerce, media, and measurement best practices through training and research.
* Team Collaboration: Work effectively with Product, Brand, Marketing, Trading, Operations, Tech, and Finance teams.
Your Experience:
* Extensive knowledge of Customer Acquisition within a brand-led business.
* Proven experience in scaling eCommerce businesses and managing marketing budgets.
* Track record in managing retail marketing in the US market is a plus.
* Demonstrable experience in managing relationships and challenging results.
* Prior experience with high-growth fashion/apparel brands is preferable.
* Experience managing influencer marketing strategies is advantageous.
About You
* Strong understanding of Meta, Google, and TikTok advertising platforms and tools.
* Highly commercial with strong analytical skills to influence decisions.
* Organised, structured, and collaborative, yet willing to take risks.
* Motivated learner with a keen interest in new Customer Acquisition methods.
* Tenacious and adaptable with a positive, can-do attitude.
* Effective communicator who can simplify and clearly convey information.
* Able to meet strict deadlines and manage workload efficiently.
* Experienced people manager passionate about developing team members.
Apply today and be part of a team where your ideas and passion for Customer Acquisition can shine!