Head of Marketing
£60,000 - £70,000
Manchester (office based)
This is a pivotal time to be joining this Manchester-based fashion retail business as Head of Marketing to spearhead all of their marketing activity and support in their overall business growth goals. They are looking for a dynamic Head of Marketing to lead brand development, digital strategy, and e-commerce growth, while ensuring their marketing programmes enhance brand visibility and customer engagement. This is a proper acquisition, retention, conversion D2C type role with responsibility from end-to-end.
Role & responsibilities:
*Drive profitable sales across the international website
*Championing the brand – leading direction, owning guidelines, brand P&L
*Creation, development and execution of marketing programs and brand plans 
*Leading the marketing team to deliver activity across full marketing mix including performance marketing, email, digital, PR, social and events
*Budget management and responsible for budget planning, delivery and execution to support the brand growth goals & ROI
*Implement strategies to enhance customer engagement, loyalty and brand awareness.
*Set clear goals and objectives, provide guidance and maintain a culture aligned to the core values of the business.
*Provide regular reports and updates to the Board and Senior Management Team on business performance and operational/strategic objectives.
*Take ownership of website performance to maximise conversion rates and all key onsite metrics.
*Development & communication of brand vision, brand programs & assets
*Work closely with Design / Creative on developing strategic plans to support seasonal launches
*Manage key suppliers across brand, design, digital/social, PR and activation to deliver campaign and brand plans within budget
*Leading strategy for marketing communications working closely with and helping lead wider team to deliver on campaigns
*Developing and mentoring team to grow experience & knowledge and responsibilities
*Being the voice of the consumer – aligning activity with consumer insights for maximum impact
Person specification
*Experienced marketing leader, preferably in fashion and/or a luxury consumer goods environment
*Strong knowledge and expertise across D2C and ecomm platforms and activating this channel
*Creative and an idea generator – able to jump into the full marketing mix
*Strong communicator and able to manage and liaise with key stakeholders
*Organised with strong project management skills and able to juggle deadlines
*Exceptional leadership skills
*A self-motivated team player with a proactive ’can-do’ attitude
*Experience in managing agencies
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