A new opportunity for a marketing performance and CRM specialist to support an impactful membership organisation in their digital maturity.
Client Details
A leading membership in the sustainability space making impactful changes across multiple businesses.
Description
*Support in developing a high performing CRM team, and line managing the individuals within it.
*Build, maintain and own the email marketing plan alongside supporting long-term objectives of high performance in this field.
*Ensure CRM is fit for purpose to activate wider marketing campaigns.
*Build technical knowledge base internally within the organisation.
*Become a "product owner" for the CRM, providing insights and promoting understanding across the organisation.
*Support in promotion of data hygiene, segmentations, and in advancing automation objectives.
*Create and maintain a strategy for measuring and acting upon key performance metrics across marketing channels.
Profile
*Experience of CRM platforms. Experience with Microsoft Dynamics is desired but not necessary.
*Ability to improve customer lifecycle marketing through CRM improvements.
*Able to train and support others in CRM best practice.
*Experience of using marketing automation tolls and applications.
*Data analysis experience, and the ability to develop insights from a range of data. Experience of Google Analytics, Hootsuite and Google Data Studios is desireable.
*Strong communications skills, and an ability to foster constructive relationships across multiple teams.
Job Offer
*A supportive and collaborative work environment.
*Hybrid working.
*Scope for learning and progression, as well as a development plan.
*Opportunity to work in the sustainability sector.