Marketing Campaign Executive
  • England,London
  • full-time
  • £35,000 - £40,000 per annum
Job Description:
We’re seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Coordinator!
Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.
Day to Day
*Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
*Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
*Utilize targeting, content, and channel strategies to achieve key targets.
*Schedule and distribute campaign materials, and manage sales enablement documentation.
*Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
*Monitor and report on leads, coordinating with sales for follow-up.
Campaign Coordination & Planning
*Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
*Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
*Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
*Manage the end-to-end campaign process, from data collection and research to execution and reporting.
*Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
*Share performance insights and coordinate debriefing sessions to optimize future campaigns.
*Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
*Research industry trends and highlight themes for campaign planning.
YOU?
*5 years’ experience in lead generation and nurture campaign building
*Experience with campaign management tools such as Jira and Marketo (preferred)
*Strong writing skills for email and web
*Basic experience with Adobe Suite (Photoshop, InDesign)
*Experience using Canva
*Highly organised with strong attention to detail
*Excellent time and resource management skills
*Excellent communication skills for cross-department coordination
*Analytical skills with experience using GA4 and Excel
*Experience with Salesforce in a commercial sales-led organisation
If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you!
966937CCR
INDLON
Job number 1664460
metapel
Company Details:
The Portfolio Group
The Portfolio Group are a leading recruitment agency operating in the specialist fields of payroll, credit control, procurement, and HR & Reward.
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