About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we’d like to make work a special place to be too. We’re the UK’s most loved bed retailer, so it’s important our people feel the love as well.
Together we’ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We’re owned by the world’s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that’s a lot of Zzzs.
With over 200 stores nationwide, you’ll lead a team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you’re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.
In your dream role, you’ll receive:
- Competitive salary: £32,000 on target earnings
- Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with peak incentives to help you rack up the rewards.
- Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
- Buy-in schemes: You’ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
- Progression: No matter where your dreams take you, we’ll support your development with the opportunity to progress into different business areas as your experience grows.
- Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.
- New to 2024 - enhanced maternity & paternity pay
The job:
This role is a vital part of the management team in Lakeside. You will work closely with the Store Manager to help to drive team engagement and maximise all sales opportunities.
At Dreams, we are passionate about our people, so customers and colleagues are our top priority. With your help and guidance, the store team will make sure every customer finds their perfect bed.
Ready to skip the snooze button and get stuck in? Heres a taste of what you’ll be doing day-to-day
- Assisting with the day-to-day management of the store team to increase sales and ensure the highest level of customer satisfaction.
- Playing a key role in creating a positive environment within your store, ensuring you and the team are regularly involved in business initiatives, sharing best practice and having fun.
- In the Store Manager’s absence, you will proactively lead the team to achieve set goals, expectations and targets through effective coaching and training.
- Motivating and inspiring all of our valued dreamers.
- Walking the floor regularly, ensuring store standards are consistently high so every customer has an exceptional experience.

This is the type of person we’re dreaming of:
- Experience: You’ll be able to demonstrate previous retail or commercial sales experience, preferably with some experience of store and team management.
- Commercially minded: You will be commercially focused and results-driven, with an aptitude for decision making.
- Motivated: You will be highly experienced at working to performance targets, leading by example to identify sales opportunities and achieve results.
- Inspirational: Your strong ability to lead will inspire and motivate your team.
- Communicator: Using your excellent communications skills, you’ll be able to build rapport and establish great relationships with customers and colleagues.
- Customer-focused: Every day, you’ll live our mission by putting our customers at the heart of everything you do.