Job Title: Business Analyst

Location: Office based full time in Wakefield, West Yorkshire.
Target: Suitably experienced and proficient Business Analyst. Your main responsibility will be to analyse our CRM, build and provide insightful reports and recommendations.
Rewards: Basic salary of between £30,000 - £35,000 depending on experience. Plus benefits.

Working hours: Monday to Friday 9AM-5.30PM
Annual leave: 28 days paid annual leave including bank holidays plus get your birthday off from year two.
The New Homes Group:
The New Homes Group is the UK’S leading New Homes Specialist. As the UK’S leading new homes mortgage provider we are proud of our achievements built up over 30 years and our success is down to the well-established and ongoing relationships with our housebuilder, lenders and nationwide network of estate agents.
The extensive experience and dedication of our team of over 500 employees is paramount in delivering 5 star rated service and ensures we continue to be the UK’s leading new homes specialist with an enviable reputation.
Reporting to our Head of Digital Marketing, you will be responsible for analysing our CRM, to help execute strategies for marketing automation, and provide insightful reports and recommendations on our digital marketing activities, with the aim of generating mortgage enquiries utilising a range of outbound digital marketing activities.
Required Knowledge, skills and qualifications:
*Analysing the CRM reporting system to provide insightful reports to the business.
*Developing measurable objectives for the marketing strategy.
*Reporting on the performance of digital marketing campaigns.
*Providing insights and recommendations to shape the digital marketing strategy.
*Assisting in contingency planning for potential issues with the automation system.
*Collaborating with the Digital Marketing Executive in the development and refining of email marketing strategies and templates.
*Customers resulting in improved conversion and retention and ongoing return on investment.
*Proven experience as a Business Analyst or similar role.
*Strong knowledge of CRM systems and marketing automation tools.
*Excellent analytical and reporting skills.
*Strong communication and presentation skills.
*Proficient in MS Office and marketing analytics
*Proficient in Microsoft BI and Microsoft report builder
*Understanding of SEO/SEM and web traffic metrics.
Benefits:
*28 days paid annual leave including bank holidays plus get your birthday off each year (Once probation completed)
*Unrivalled opportunities for progression, promotion and personal development in an expanding and market leading business.
*Access to discounts platform, Perks at Work.
*Access to self-funded Health Care plan.
*Generous discounts on estate agency fees, mortgage fees, plus saving’s on conveyancing and surveying services.
*Contributory workplace pension.
*Contributory Bupa private healthcare for yourself and spouse.
*Death in service cover.
*Generous staff referral bonus scheme.
*Free yearly Bluecrest prevention plus health screening.
*24/7 Emotional well-being helpline available
(Subject to T&C’s)
If this role sounds of interest and you would like to hear more about this fantastic role then please forward your CV by clicking Apply Now.