Summary We’re currently recruiting for a Social Media Community Executive to join our team on a permanent basis. 


This is a flexible role, with some evening and weekend work required. Please note we are advertising this role across various locations including Swindon, Manchester, Cardiff, Brighton, Belfast and Norwich. 


Internally this role is known as Social Media Executive. 


This role will give you the opportunity to manage and build our online audiences, connecting both more people with the work of the National Trust, and the National Trust with a wider audience.
What it’s like to work here The Social Media Team is an integral part of the Communications & Fundraising Directorate. As skilled communicators, we work closely with people all over the organisation to share their work and our core messages with clarity.


Currently, we’re undergoing a phase of development and expansion, exploring innovative concepts and experimenting to find better ways of working. As a team we’re enthusiastic about embracing new approaches.


Please note that we are advertising across multiple locations for this role. 


As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week. 


What you’ll be doing With the guidance and support of a Senior Social Media Executive you will look after our engaged online communities by responding to incoming messages, problem solving and sharing updates about our ongoing conservation work. 

You’ll develop and implement strategies to grow and diversify our online audiences, and plan and schedule a rota to ensure coverage of our feeds 8am-8pm 7 days a week, utilising a team of freelancers. 


Cross-organisational working will be second nature to you, working closely with our supporter services centre to resolve supporter issues, and partnering with communications teams to manage crisis comms and reputational risk moments, both pro- and reactively. 


You’ll regularly report on audience metrics to both the social team and wider stakeholders.
Who we’re looking for You can view the full role profile for this role in the document attached. 


You don’t need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role, we’d love to hear from you if you have:


·      An understanding of the best way to engage with on-line communities.
·      Experience delivering online customer service for a brand.
·      Knowledge of the fundamental processes of managing online communities.
·      Ability to collaborate within a team, exchanging ideas and gaining insights.
·      Organisation and time management skills, with the ability to work proactively and independently.
·      Enthusiasm for questioning existing norms, exploring innovative approaches.




The package The National Trust has the motto ’For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme 
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places
Click here to find out more about the benefits we offer to support you.