Marketing Senior Specialist *Job Type: Full-time, Hybrid
*Location: Brentwood, UK
*Salary: £45,000+ Per annum 
We are representing a dynamic organisation seeking a Marketing Senior Specialist to drive their brand and trade strategies across the UK and Ireland. This pivotal role supports the company’s ambitious growth plans during a transformative period. The ideal candidate will manage a diverse set of responsibilities, including developing strategic marketing communications, executing sales promotions, and managing multiple brands.
Day-to-Day of the Role: *Develop and implement the annual Trade & Communications Marketing Plan, aligning with business goals and ensuring strong execution across various trade channels.
*Plan and lead integrated marketing and sales promotion campaigns to boost brand visibility and sales performance.
*Collaborate with external marketing agencies and the marketing team to create compelling content for trade audiences using online channels such as LinkedIn, email marketing, and external partnerships.
*Build the digital footprint of the company’s brands by working with specialist agencies and the marketing team to boost profiles across key online platforms and on the web.
*Co-manage the new loyalty scheme, focusing on membership growth, installer engagement, and reward optimisation.
*Collaborate with the product team to design and implement B2B marketing materials for product launches.
*Work alongside the Sales and Logistics teams to identify opportunities and ensure seamless execution of trade marketing activities, including stock availability.
*Serve as a brand champion, promoting the company’s product portfolio and brand identity in all interactions with internal and external stakeholders.
*Manage the rollout of POS displays across different trade outlets, measuring engagement and other forms of ROI.
*Support the sales team at key trade shows and customer meetings, and manage exhibitions targeting primarily B2B audiences.
*Handle administrative tasks, including invoicing for planned marketing activities, developing high-quality PowerPoint presentations, managing the Sales Toolbox software, and monitoring the Marketing Dashboard.
Required Skills & Qualifications: *Proven experience in marketing, particularly in developing and executing marketing and sales promotion campaigns.
*Experience in multi-brand management.
*Strong ability to work with cross-functional teams and external agencies.
*Proficiency in digital marketing, including content creation, website management, and eMarketing.
*Experience in managing loyalty schemes and CRM systems.
*Excellent communication and presentation skills.
*Creative, proactive, and able to manage multiple projects effectively.
Benefits: *Competitive salary and performance bonuses.
*Hybrid working model.
*Opportunities for professional growth and development.
*Involvement in a wide range of exciting and innovative projects.
To apply for the Marketing Senior Specialist position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.