Website Content Executive – Sports/Online Casino
£35,000 - £40,000
City – Hybrid

Our client a Sports/Online Casino company is a looking for an organised and analytical Website Content Exec to join their growing team. You will be responsible for planning, analysing and executive exciting content to different online brands to maximise customer engagement.

You will be taking ownership of the all the website content, ensuring it is promoting the relevant brand to maximise profit.

THE ROLE:
* Oversee the placement of featured events, promotions, casino highlights and other key content via our websites CMS.
*Plan and execute content updates daily, in line with product offerings, brand initiatives, and market trends.
*Ensure content planning meets the brand objectives and KPIs.
*Create a content calendar in alignment with the sports events calendar, game launches, product launches, and brand campaigns.
*Work closely with key stakeholders to ensure website updates are aligned with broader marketing, product, and brand strategies - optimised to drive customer engagement and conversion.
*Analyse and optimise content placement and timing, ensuring high visibility and engagement during key moments (e.g., peak betting periods, major sporting events).
*Utilise data to recommend improvements to website layout, content timing, and placement for better performance.
*Track and report on the performance of content placements, promotions, and website real estate.

THE PERSON:
Essential
*You will have a minimum of 2years experience in a content role, specifically website management
*You must have experience working in e-commerce sector that is fast moving
*You must have proven experience managing website content through a CMS
*Strong ability to analyse performance data and use insights to make improvements
*Ability to think strategically and act swiftly in a fast-paced environment.

Desirable
*Ability to read and write Fluent Turkish.
*Experience working in sports betting/casino games
*Keen interest within sports preferred football and basketball, or Turkish sporting events 
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