MARKETING CAMPAIGN SPECIALIST (DEMAND GENERATION)
B2B SAAS | UP TO £45K + BONUS | HYBRID - CENTRAL LONDON

Our client, a fast-growing B2B SaaS business is looking for a Marketing Campaign Specialist (Demand Generation) to join their dynamic marketing team. With ambitious growth plans and a proven track record of success, they’re seeking someone who can take their demand generation strategy to the next level.

THE ROLE: Working directly with an accomplished Marketing Director and a small marketing team who has transformed the business from outbound to inbound-led growth, you’ll support the development of the demand generation strategy and execution working in close partnership with the sales team. This is a fantastic opportunity for a revenue-focused Marketer who wants to make a real impact in a growing business and continue developing their career in the exciting B2B SaaS sector.

KEY RESPONSIBILITIES:
*Drive demand-generation campaigns across multiple channels
*Own and optimize HubSpot operations, including workflow creation and lead scoring
*Create compelling short-form content for email, social media, and ad campaigns
*Analyze campaign performance and make data-driven optimizations
*Work closely with the sales team to understand customer needs and pain points
*Manage agency relationships and work with the in-house marketing team.
WHAT YOU’LL NEED:
*3-5 years of B2B marketing experience
*Strong HubSpot expertise (essential)
*Proven track record in campaign management in revenue/demand generation
*Excellence in short-form content creation
*Experience working closely with sales team to drive sales qualified leads
*Analytical mindset with the ability to derive insights from data
*B2B SaaS or software experience an advantage
THE IDEAL CANDIDATE:
*Self-driven and proactive approach
*Revenue-focused mindset
*Strong communication skills
*Ability to work autonomously
*Collaborative team player
WORKING ARRANGEMENT:
*Hybrid working (minimum 1 day in Central London office)
*Modern, collaborative office environment
*Regular team socials and events
BENEFITS PACKAGE:
*Quarterly performance bonus
*25 days holiday + bank holidays + birthday
*Annual learning budget
*Mental health support
*Volunteering initiatives
*Full home office setup
WHY THIS ROLE?
*Work with a supportive, experienced, and dynamic Marketing team
*Join a business with a proven growth trajectory
*Make a real impact on business success
*Modern, non-toxic work culture
*Clear career progression opportunities
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.