Adecco/Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone’s chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experiences in an inclusive environment that helps them thrive.
Senior Graphic Designer
London - Remote
6 months Rolling - £45,000 - £49,000
Job Overview:
We see graphic design as visual storytelling that engages, informs, and inspires. We’re looking for a talented graphic and motion designer who can take concepts and ideas and create visual representations, specifically for digital marketing channels. The ideal candidate will have expert knowledge of current design software and be skilled in every step of the design process, from concept to final deliverable. Collaborating with multiple teams across the company and our external creative agency, the designer should be able to take written or spoken ideas and convert them into a design that connects. The successful candidate will have a thorough understanding of branding and marketing, and be able to find the right style and layout for every project.
The designer will be the first port of contact for a campaign creative and while their focus will be on creating assets for performance marketing channels, they will need to think about how the creative will work though the full path to purchase including the website.
Key Accountabilities:
*Lead on adaptation of campaign assets across media channels, using various software and AI programs to visualize and develop innovative creative that meet business goals and performance channel KPIs.
*Obtain input from managers and agencies to ensure that designs meet brand standards and and expectations, express ideas accurately, and represent the company or client appropriately.
*Work independently as well as cooperatively with the marketing and content team to meet deadlines, stay within budget, and schedule project implementation based on workload, which may include five or more simultaneous projects
*Update and maintain internal databases for designs, photography, and video. Work closely with our external agency to ensure we receive the collateral needed to execute across performance channels
*Ensure all campaign deliverable lists have the appropriate assets, images and videos for each channel
*Collaborate, brainstorm, and strategize on optimising artwork on materials that will include Search assets (Pmax & discovery), Social assets, Display assets, and offline marketing materials
*Translate creative direction into high-quality design within an established brand identity
*Develop concepts by hand or with software, and execute original content by determining the ideal usage of color, text, font style, imagery, and layout. Continue to feed in requests for shoots, talent etc though brand planning.
*Manage the design and uploading process for all project materials, based on best practices for using a content management system
*Incorporate/request trend data and knowledge of historical and current campaigns when designing and executing specific classifications.
Skills and Experience required:
*Exceptional creativity and innovative design and animation skills
*Performance Max
*Strong examples of creating content across a variety of digital media channels (Ex:Youtube - Meta Etc..)
*Experience in (academic and professional) with design software, including dynamic content optimisation tools, Illustrator, InDesign, Photoshop, Figma etc
*Organizational and time-management skills for meeting deadlines in a fast-paced environment
*Desire to continue building a skill set with education and training Examples of working in a hybrid agency structure (aka In-Housing alongside an external agency) beneficial.
Education & Certifications required:
*Experience in artwork/graphic design, preferably with a creative or marketing agency.
*Nice to have: strong foundations in motion/video editing. Basic editing and producing of video content for performance channels using a variety of assets sourced internally and through our agency partners. Basic after effects.
*Nice to have: Bachelor’s degree (or equivalent) in graphic design, art, or related discipline
*Working knowledge of CSS, HTML, and JavaScript useful.
*Photography experience and proficiency with photo-editing software.