About The Role
Would you like to make a real impact by shaping the voice and image of a leading charitable brand?

Are you passionate about developing the voice and identity of a respected charitable brand? As Brand Executive, you’ll play a key role in supporting and strengthening our visual and verbal identity, helping teams across the organisation present a cohesive brand message. Working closely with the Brand Manager, you’ll provide creative guidance, build relationships with stakeholders, and manage essential brand assets to ensure our identity remains vibrant and effective.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

In this position, you’ll contribute to the implementation of our brand strategy, supporting high-impact campaigns and ensuring our presence is strong and consistent. Collaborating with our advertising partners, you’ll help bring campaigns to life, coordinate brand clinics, and advise on everything from design to tone of voice to engage the public effectively. You’ll also monitor and evaluate brand activities, using metrics to maximise our reach and influence.

With an eye for detail and strong organisational skills, you’ll assist colleagues in using our brand tools and templates, maintaining the brand’s strength both internally and externally. This is a fantastic opportunity to make a meaningful difference within a high-profile organisation, where your creativity and project management skills will play a crucial role in bringing our brand to life.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

Your contractual place of work will be our London hub, Haig House. Under our future framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleague but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.  

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates: We are aiming to complete all first stage interviews throughout November and December ’24.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

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