At [Company Name], we are a leading player in the FMCG sector, committed to providing innovative products that meet the everyday needs of consumers. With a focus on excellence, sustainability, and growth, we are looking for a strategic and dynamic 360 Category Marketing Manager to join our team and help drive the success of our product categories.
Role Overview: Futures are delighted to be working with an impressive FMCG business who are committed to providing innovative products that we use everyday! This business has achieved impressive YoY growth since establishing and have an exciting International expansion plans.
Due to growth, we are looking for a strategic Category Marketing Manager.
You will be responsible for managing and executing end-to-end marketing strategies to support category growth and maximise market share. You will be the champion of your category, working closely with cross-functional teams to develop integrated campaigns that resonate with consumers and deliver impactful results.
Key Responsibilities of a Category Marketing Manager: *Category Strategy Development: Lead the creation and execution of comprehensive marketing strategies for specific product categories, ensuring alignment with the overall business objectives and consumer needs.
*Integrated Campaigns: Design and implement 360-degree marketing campaigns that cover digital, traditional media, retail, experiential, and in-store activation to boost category visibility and sales.
*Market Insights & Analysis: Conduct in-depth market research and consumer analysis to identify trends, competitive landscape, and growth opportunities. Translate insights into actionable strategies.
*Brand Positioning: Ensure consistent and compelling brand messaging across all channels, ensuring the category’s value proposition is communicated clearly to target audiences.
*Cross-Functional Collaboration: Work closely with sales, product development, supply chain, and creative teams to execute campaigns that align with business objectives and maximize impact.
*Trade & Retail Marketing: Develop and implement retail-specific strategies, including point-of-sale (POS) materials, promotions, and trade marketing activities to increase category presence and drive consumer purchase.
*Budget & Performance Management: Manage the marketing budget for the category, ensuring optimal resource allocation. Measure the performance and effectiveness of campaigns, adjusting strategies as necessary to meet KPIs.
*Stakeholder Management: Work with key internal and external stakeholders to drive alignment on category objectives and ensure successful execution of marketing initiatives.
Key Requirements of a Category Marketing Manager: *Minimum 4 years of experience in category marketing within the FMCG sector.
*Proven experience in managing marketing strategies for specific product categories.
*Great understanding of consumer behavior, product positioning, and market dynamics.
*Strong analytical skills to interpret market trends, consumer insights, and performance data to inform strategic decisions.
*Excellent interpersonal and communication skills, with the ability to work cross-functionally and lead cross-departmental teams.
*Strong organisational and project management skills, with the ability to prioritise multiple tasks and meet deadlines.
*A degree in Marketing, Business, or a related field is preferred.
What’s in it for you? *Competitive Salary and Car Allowance.
*Bonus Scheme, up to 20%.
*Dynamic and supportive career progression opportunities.
*Internal and external training programmes.
*Flexible working and hybrid working options.
*Opportunity to work alongside Industry experts on behalf of one of the fastest growest brands in their category!
Apply for more information on this exciting Category Marketing Manager role.