Are you an expert in planning, delivering and optimising multi-channel marketing campaigns, including email marketing and digital adverts? This is an exciting opportunity to join our fast-paced Marketing and Digital team at a world-class university, to deliver impactful campaigns that meet our student recruitment targets
Client Details
Higher Education
Description
In this role you will build exceptional campaign experiences and irresistibly convenient user journeys across a range of channels, to meet prospective students’ needs across the UK and internationally.
As someone who is constantly driven to get the best results from marketing performance, you’ll use strong logical thinking skills, pay a high attention to detail and analyse data to plan, test, monitor, evaluate and make in-flight recommendations.
Working collaboratively with a range of colleagues, you’ll be an excellent communicator (in person, verbally and with excellent writing skills - as this role includes producing regular evaluation reports).
Deliver integrated, omnichannel campaigns that raise awareness, generate leads and win conversions across the student recruitment customer journey.
Using customer insights and data to inform your decision making, build exceptional customer experiences and irresistibly convenient user journeys across a mix of channels, including digital advertising and email marketing.
Monitor and continually optimise performance, using compelling value propositions and marketing solutions to drive demand for our courses and research. Work collaboratively as part of a team of marketers and communicators in a fast-paced environment with a culture of continuous improvement and innovation.
Profile
*Strong verbal communication skills for articulating ideas to colleagues and internal stakeholders
*Analytical, numerate and data-savvy, able to produce campaign evaluation reports using a range of reporting and data analytics tools, such as Google Analytics
*Excellent organisation skills with the ability to work independently and flexibly across multiple projects
*Ability to work well under pressure and deliver a high volume of high-quality work to agreed deadlines
*Creative skills with a ’can do’ attitude for contributing new and innovative ideas
*Excellent proofreading skills and meticulous attention to detail and accuracy
*Experience of planning and delivering integrated digital marketing campaigns, including email marketing and digital advertising, measuring performance against agreed KPIs
*Experience of optimising and testing email marketing and digital advertising campaigns, using analytics to continually make improvements and inform decisions
*Experience of using customer insights and data to personalise marketing campaigns and customer journeys
Job Offer
Salary up to 35k pa
Attractive benefits
Hybrid working