About the role
About the role
Overseeing Warner Hotels’ digital experience to ensure that it engages prospects, delights guests and delivers commercial targets. You will be responsible for the design, content and optimisation of our websites, working with the digital product team in Technology on delivery of new features and continual improvements.


What will you be doing?
*Ensuring that the website delivers on commercial goals by driving high conversion and order values.
*Delivering user testing, a/b and multivariate testing, heatmapping, and user journey analytics to understand and deliver against user needs.
*Collaborating with stakeholders across the organisation to get input and ideas and share plans and progress.
*Ensuring that we deliver a clear presentation of our product and proposition online.
*Overseeing:
*A 3-strong Digital Content team to update and improve our web content
*A CRO Manager to monitor and deliver conversion improvements to our website through continual testing and improvement
*An SEO Manager to deliver organic growth through technical optimisation, content production and outreach.
*Commissioning UX/design from an external agency or freelancers, ensuring that it is on-brand and achievable within our technical framework (our CMS etc)
*Ensuring that our website is easy to use, and that specific breaks, entertainment and information is findable, comprehensive and meets the needs of our guests.
*Delivering personalisation for prospects and guests to tailor key website content and product presentation to match their interests.
*Ensuring we deliver the best booking experience through the guests’ channel of choice, which means having well integrated call and chat options in the user journey, and a drive to maximise conversion when viewed across all channels (not just web-only).
*Ensuring a seamless and consistent experience across our digital platforms, including our booking engine, manage your booking day experiences and gift card websites.
*Additionally, ensuring that we deliver an engaging, consistent and on-brand digital experience across the full guest journey, considering in-hotel touchpoints like digital kiosks.
*Delivering our ancillary strategy online, promoting the right add-ons to the right guests to increase attachment rates.
*Working with the Head of Digital Products to ensure that we have, and make best use of, the right technology to deliver our goals, including our CMS and CDP.
*Owning website analytics, including Google Analytics and Microsoft.
*Troubleshooting issues, including conversion trends, reported errors and user feedback.
*Providing an accessible research and booking experience for our guests.
*Ensuring that we comply with all relevant guidance and regulations, including GDPR and the Disability Discrimination Act, as well as the CAP Code.


What we are looking for?
*In-depth knowledge of best-practice digital experience execution, including UX/design, journey mapping and usability research
*Working with a digital product and development team on agile delivery of continuous improvements
*Delivery of conversion rate optimisation programmes
*SEO principles
*Content marketing and management
*Solid working knowledge of Google Analytics 4
*Excellent attention to detail, with the ability to proofread and deliver flawless copy
*An eye for usable and engaging design
*Extensive experience of managing digital experiences for medium to large businesses
*Strong communicator who can share complex data effectively with a range of stakeholders
*This role is the lead for digital experience so needs to be confident while representing it in key meetings and conversations


What we offer?
*Competitive salary
*Bonus scheme
*25 days holiday
*Great deals on Warner breaks for you, your friends and family
*Discounted food and drinks at our on-site restaurant
*Pension Scheme
*Other discounts on variety of shopping experiences, high street brands and access to a VIP box at the O2.


Location
1 Park Lane, Hemel Hempstead, Herts, Herts, HP2 4YL, United Kingdom