Content Marketing Specialist
Role Overview
*Hybrid: 3 days office, 2 days remote
*Salary: £40,000-£45,000 pa open to discuss depending on experience
*Location: Brighton, a short walk from the station or discounted parking available
*Contract Type: Permanent, full-time
Main Purpose of role
Provide copywriting, and optimise copy for SEO, content creation, distribution, and measurement, work with PR agency and journalists, working in close collaboration with the in-house Digital Creative Designer, Media Manager, and Digital Marketing Manager.
Key Responsibilities
Copywriting, Content Strategy & Content Development
*Support the business in developing a comprehensive content marketing strategy aligned with business objectives.
*Create high impact copy and content including Whitepapers, Technical guides, Case studies, Blog articles, Product documentation, Data reports, Webinar content, Marketing communications, and Press Releases.
*Collaborate with in-house subject matter experts to ensure content accuracy
*Translate complex data for technical and non-technical audiences
*Adhere to brand guidelines
*Maintain and update content library
*Implement best practices for content management and SEO
*Track content performance using data-driven insights
*Report on content ROI and key performance indicators
*Support thought leadership initiatives
*Work with PR agencies and journalists - react quickly to industry news driving content projects
*Align content with product developments and industry trends
Required Qualifications & Experience
Professional Experience
*Demonstrable experience in copywriting and content creation/marketing
*Journalism or copywriting background
*Fluent English verbal and writing skills - writing is one of your top skills!
*Experience working with cross-functional teams including design and marketing
*Copywriting and content creation for a technical or legal industry
*Strong SEO and digital marketing skills applied to copywriting and content marketing
*Proficient with content management and analytics tools; HubSpot ad advantage but not essential.
*Proficient with SEO, creative, and marketing tools
Personal Attributes
*Ambitious and self-motivated
*Intelligent and passionate
*Creative and confident
*Excellent communication skills
*A true team player
*Proactive learner
*Able to work under pressure
*Enjoys a collaborative and supportive work environment (small to mid-size)
Key Skills
*Exceptional writing and editing
*SEO
*Project management
*Relationship building
*Technical IT proficiency
Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.