Commercial Sales Director – B2B Events and Media
other jobs Jackson Barnes Recruitment Job
Added before 3 Days
- England,London,City of London
- Full Time, Permanent
- £90,000 - £110,000 per annum
Job Description:
Commercial Sales Director – B2B Events & Media
London Office, Hybrid Working + Travel
Salary: Up to £110,000 basic + OTE £180,000+ + Excellent Benefits
Are you a proven B2B sponsorship sales leader with a strong track record of exceeding revenue targets and managing high-performing Media & Events teams?
We’re partnering with a leading international media and events organisation to appoint a Commercial Sales Director to drive sponsorship and partnership revenue growth across a portfolio of globally recognised B2B event brands.
This is a unique opportunity to take full commercial ownership of major event portfolios with significant growth potential - leading a talented team, implementing structured sales processes, and driving exceptional commercial performance.
The Role
As Commercial Sales Director, you’ll lead and inspire a high-performing sales team to deliver outstanding results across multiple event brands. You’ll take responsibility for sales strategy, team performance, and personal revenue generation while ensuring the highest standards of client engagement and commercial success.
Reporting to senior leadership, you’ll play a key role in shaping growth strategy and driving sponsorship innovation across the business.
Key Responsibilities
*Revenue Growth: Achieve and exceed commercial targets across multiple event portfolios.
*Sales Strategy: Design and execute process-led sales strategies focused on retention, upsell, cross-sell, and new business.
*Data-Driven Leadership: Manage through CRM insights, activity metrics, and performance dashboards to optimise productivity and forecasting accuracy.
*Team Development: Coach, mentor, and expand a KPI-driven sales team fostering a culture of accountability, learning, and high performance.
*Consultative Selling: Embed structured, methodical sales frameworks to drive consistency and client value.
*Pipeline & Forecasting: Own all commercial reporting, forecasting, and pipeline management through CRM best practices.
*Client Engagement: Build and maintain senior-level client relationships, representing the business at industry events.
*Cross-Functional Collaboration: Partner with internal teams (marketing, production, operations) to ensure delivery excellence and client satisfaction.
*Innovation: Use data, insight, and market intelligence to evolve sponsorship products and identify new revenue streams.
About You
You’ll be an ambitious, strategic sales leader with a process-driven mindset and the ability to combine people leadership with commercial precision.
You bring:
*A proven track record in B2B sponsorship sales within events, media, or conferences.
*Consistent success in hitting and exceeding targets, with strong personal billing history.
*Experience leading and developing a structured, KPI-led sales environment.
*Expertise in consultative, data-informed selling and forecasting.
*Strong communication, leadership, and stakeholder management skills.
*Comfortable using CRM systems and leveraging data to manage performance and guide decisions.
Why Apply?
*Lead a thriving commercial team within a fast-growing global events business.
*Influence sales process, strategy, and innovation across multiple leading brands.
*Attractive six-figure earning potential and long-term growth opportunities.
*Supportive, ambitious culture with strong leadership and global exposure.
Interested?
Apply now or contact Helen Yarrow at Jackson Barnes Recruitment in confidence for an initial discussion.
Visit Jackson Barnes Recruitment to learn more about how we connect top commercial talent with world-class media and events organisations.
About Jackson Barnes Recruitment
Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:
*Researcher
*Conference producer
*Event Marketing
*Sales – Delegate Sales, Sponsorship Sales & Business Development
*Event Manager
*Editor
We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.
London Office, Hybrid Working + Travel
Salary: Up to £110,000 basic + OTE £180,000+ + Excellent Benefits
Are you a proven B2B sponsorship sales leader with a strong track record of exceeding revenue targets and managing high-performing Media & Events teams?
We’re partnering with a leading international media and events organisation to appoint a Commercial Sales Director to drive sponsorship and partnership revenue growth across a portfolio of globally recognised B2B event brands.
This is a unique opportunity to take full commercial ownership of major event portfolios with significant growth potential - leading a talented team, implementing structured sales processes, and driving exceptional commercial performance.
The Role
As Commercial Sales Director, you’ll lead and inspire a high-performing sales team to deliver outstanding results across multiple event brands. You’ll take responsibility for sales strategy, team performance, and personal revenue generation while ensuring the highest standards of client engagement and commercial success.
Reporting to senior leadership, you’ll play a key role in shaping growth strategy and driving sponsorship innovation across the business.
Key Responsibilities
*Revenue Growth: Achieve and exceed commercial targets across multiple event portfolios.
*Sales Strategy: Design and execute process-led sales strategies focused on retention, upsell, cross-sell, and new business.
*Data-Driven Leadership: Manage through CRM insights, activity metrics, and performance dashboards to optimise productivity and forecasting accuracy.
*Team Development: Coach, mentor, and expand a KPI-driven sales team fostering a culture of accountability, learning, and high performance.
*Consultative Selling: Embed structured, methodical sales frameworks to drive consistency and client value.
*Pipeline & Forecasting: Own all commercial reporting, forecasting, and pipeline management through CRM best practices.
*Client Engagement: Build and maintain senior-level client relationships, representing the business at industry events.
*Cross-Functional Collaboration: Partner with internal teams (marketing, production, operations) to ensure delivery excellence and client satisfaction.
*Innovation: Use data, insight, and market intelligence to evolve sponsorship products and identify new revenue streams.
About You
You’ll be an ambitious, strategic sales leader with a process-driven mindset and the ability to combine people leadership with commercial precision.
You bring:
*A proven track record in B2B sponsorship sales within events, media, or conferences.
*Consistent success in hitting and exceeding targets, with strong personal billing history.
*Experience leading and developing a structured, KPI-led sales environment.
*Expertise in consultative, data-informed selling and forecasting.
*Strong communication, leadership, and stakeholder management skills.
*Comfortable using CRM systems and leveraging data to manage performance and guide decisions.
Why Apply?
*Lead a thriving commercial team within a fast-growing global events business.
*Influence sales process, strategy, and innovation across multiple leading brands.
*Attractive six-figure earning potential and long-term growth opportunities.
*Supportive, ambitious culture with strong leadership and global exposure.
Interested?
Apply now or contact Helen Yarrow at Jackson Barnes Recruitment in confidence for an initial discussion.
Visit Jackson Barnes Recruitment to learn more about how we connect top commercial talent with world-class media and events organisations.
About Jackson Barnes Recruitment
Jackson Barnes Recruitment delivers international recruitment solutions within the events, media, and publishing sectors. Jackson Barnes recruits Graduate to MD level in the following positions:
*Researcher
*Conference producer
*Event Marketing
*Sales – Delegate Sales, Sponsorship Sales & Business Development
*Event Manager
*Editor
We recruit for organisations in the UK and overseas, with success in London, Dubai, New York, Singapore and Australia.
Job number 3086752
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Company Details:
Jackson Barnes Recruitment Job
Company size: 1–4 employees
Industry: Recruitment Consultancy
Jackson Barnes Recruitment specialise in recuitment for the media and events industry. We recruit the following jobs:• Conference producers• Event Mar...