We are seeking a Digital Marketing Executive for a leading construction firm renowned for its high-profile infrastructure projects across the UK. This role is crucial for enhancing brand visibility, supporting tendering efforts, and promoting sustainability initiatives through digital channels.
Day-to-day of the role:
*Develop and manage engaging content for the company website, LinkedIn, and YouTube to effectively showcase projects and company milestones.
*Create and execute targeted email campaigns aimed at clients, suppliers, and stakeholders.
*Support SEO and PPC strategies to enhance online visibility and lead generation.
*Collaborate with bid and business development teams to produce compelling digital assets for tenders and presentations.
*Monitor analytics to report on campaign performance and engagement, making data-driven decisions to optimise strategies.
*Stay updated on industry trends, regulations, and competitor activity to ensure the company remains a leader in the market.
Required Skills & Qualifications:
*Minimum of 2 years of experience in digital marketing, ideally within the construction, engineering, or B2B services sectors.
*Proven ability in content creation and storytelling, with a flair for engaging diverse audiences.
*Familiarity with CMS platforms, Google Analytics, and LinkedIn Campaign Manager.
*Strong ability to work cross-functionally with technical and commercial teams, demonstrating excellent communication skills.
Benefits:
*Competitive salary and benefits package.
*Opportunities for professional growth and development in a leading firm.
*Dynamic and supportive work environment.