Head of Marketing, Blackburn, £60,000 - £70,000
A fast-growing financial services organisation that partners with ambitious businesses to help them scale is looking for a Head of Marketing. This is a brand-new role created to lead a forward-thinking marketing function, drive brand development, and play a key role in the organisation’s strategic direction.
This is a high-impact leadership position where you’ll guide a multi-skilled team, collaborate closely with commercial stakeholders, and build a marketing approach that elevates awareness, enhances reputation, and supports growth across a varied product portfolio.
The role
*Lead, coach and develop a small marketing team.
*Own the commercial foundations of the marketing strategy, ensuring activity is aligned with wider business objectives.
*Define the brand’s identity, positioning and long-term direction, and oversee initiatives that bring this to life across all channels including website, email, social and PR.
*Work with colleagues across the business to align marketing activity across all product areas.
*Plan and execute marketing campaigns that enhance visibility, support sales activity and strengthen brand reputation.
Required skills and experience
*Significant experience operating at senior leadership level within Marketing.
*A strong background across brand strategy, digital marketing, PR and multi-channel marketing.
*The energy and ambition to shape and deliver a marketing strategy spanning both online and offline channels and able to demonstrate ROI.
*A hands-on, proactive approach with a willingness to work closely with the team day-to-day.
*Creative mindset and passion for content and story-telling to bring brands to life.
This is a great opportunity for a talented Marketing professional to make an impact in a brand-new role. Offering a competitive benefits package and positive working environment, this promises to be a great next step for a Brand Marketing specialist to thrive.