Digital Marketing Analyst
other jobs Goodman Masson
Added before 1 Days
- England,London,City of London
- Full Time, Permanent
- £30,000 - £35,000 per annum
Job Description:
Digital Analyst (Maternity Cover) January 2026 – 16 August 2026 | Central London | Hybrid | £30,000–£35,000
Introduction I’m recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.
This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank’s digital onboarding journey.
You’ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.
Key ResponsibilitiesDigital Acquisition & PPC * Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
* Analyse campaign results and recommend optimisation actions.
* Manage advertising performance on comparison sites (e.g., Moneyfacts).
SEO & Website Optimisation * Support delivery of the Bank’s SEO strategy with the digital agency.
* Improve website UX, UI, navigation and landing pages to increase conversion rates.
* Maintain and optimise digital onboarding forms (Zoho Forms).
* Enhance page titles, internal links, backlinks and overall site architecture.
* Report on SEO and CRO performance using Google Analytics.
Content, Email & Social Performance * Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
* Monitor social media click-through and engagement metrics.
* Produce contact lists for business and charity sectors for future product marketing.
RequirementsEssential * 1–2 years’ experience in a marketing or communications role (financial services beneficial).
* Strong MS Office skills (Word, Excel, PowerPoint).
* Knowledge of:
* WordPress or similar CMS
* Google Analytics
* Google AdWords
* UX/UI collaboration
* Email marketing tools (Pure360, Mail+)
* Keyword and backlink tools (e.g., Semrush)
Technical Understanding * Website crawling and indexing principles.
* Easy-to-index content and HTML alt attributes.
* Internal/external link structures, anchor text, and backlink strategy.
* Experience improving website usability, navigation and conversion.
Desirable * Degree in Marketing or related discipline.
* Experience in banking or financial services.
Introduction I’m recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.
This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank’s digital onboarding journey.
You’ll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.
Key ResponsibilitiesDigital Acquisition & PPC * Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
* Analyse campaign results and recommend optimisation actions.
* Manage advertising performance on comparison sites (e.g., Moneyfacts).
SEO & Website Optimisation * Support delivery of the Bank’s SEO strategy with the digital agency.
* Improve website UX, UI, navigation and landing pages to increase conversion rates.
* Maintain and optimise digital onboarding forms (Zoho Forms).
* Enhance page titles, internal links, backlinks and overall site architecture.
* Report on SEO and CRO performance using Google Analytics.
Content, Email & Social Performance * Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
* Monitor social media click-through and engagement metrics.
* Produce contact lists for business and charity sectors for future product marketing.
RequirementsEssential * 1–2 years’ experience in a marketing or communications role (financial services beneficial).
* Strong MS Office skills (Word, Excel, PowerPoint).
* Knowledge of:
* WordPress or similar CMS
* Google Analytics
* Google AdWords
* UX/UI collaboration
* Email marketing tools (Pure360, Mail+)
* Keyword and backlink tools (e.g., Semrush)
Technical Understanding * Website crawling and indexing principles.
* Easy-to-index content and HTML alt attributes.
* Internal/external link structures, anchor text, and backlink strategy.
* Experience improving website usability, navigation and conversion.
Desirable * Degree in Marketing or related discipline.
* Experience in banking or financial services.
Job number 3206399
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Company Details:
Goodman Masson
Company size: 100–249 employees
Industry: Recruitment Consultancy
Operating in London, Düsseldorf, New York and Paris we hire across Finance, Technology and Specialist markets including the areas of Accountancy & Fin...