New Logo Sales Manager / People & Business Development Manager – IT Services SaaS
UK | Full-time | Fully Remote | Up to £70,000 base + £120,000 OTE year 1 (Uncapped)
About Us We’re a fast-growing SaaS provider helping IT service teams simplify how they work. Our purpose is simple: helping IT Service Desks help everyone else. We’re expanding rapidly in the UK ITSM market and looking for an ambitious sales leader who wants clear ownership, high impact, and big rewards.
Sales Manager – Role SummaryPurpose A new player-coach role owning new business growth, pipeline generation, deal closing, and the creation of repeatable sales processes. You will directly own the target of securing 10+ new SaaS ITSM customers in 2026.
Role Context You start as the sole new-logo sales resource. Your results will determine when we hire additional BDMs. You set the pace, discipline, and standards for activity, forecasting, and customer engagement.
Key ResponsibilitiesSales Execution * Generate new opportunities through outbound activity, networking, and partnerships.

* Work with Solutions Engineering on discovery and high-impact demos.

* Build relationships with senior IT and business stakeholders; map key decision makers.

* Maintain accurate forecasting and CRM discipline; hit pipeline and bookings targets.

* Meet prospects on-site across the UK to progress deals and build trust.

* Lead by example through hands-on prospecting and full-cycle deal management.

* Create sales playbooks, messaging, qualification standards, and scalable processes.

* Support future hiring, onboarding, and coaching.

* Represent the company at events and partner activities.

Leadership & Planning * Build and own the sales operating model: activity metrics, qualification criteria, and pipeline rhythms.

* Provide market insight to product and marketing teams.

* Support the CEO in future sales team design and recruitment.

Sales Disciplines * Obsessed – Relentless pursuit of new opportunities.

* Hungry – Always building pipeline.

* Urgent – Progressing deals quickly.

* Coachable – Continuously learning and improving.

Performance Expectations * Maintain 4× pipeline coverage.

* Deliver high weekly outbound activity.

* Maintain momentum with clear next steps on every opportunity.

* Achieve forecast accuracy within 5%.

* Own the full sales cycle end-to-end.

* Establish routines and standards new BDMs will follow.

* Represent the organisation professionally in all customer and partner interactions.

Skills & Experience * Proven B2B SaaS sales success, ideally in ITSM, IT operations, or Managed Services.

* Strong track record of building pipeline and winning net-new business.

* Experience as a senior salesperson or player-coach who sets high standards.