Digital Marketing Executive | Financial Services | Hybrid London
*Hybrid working - 3 days per week in our Central London office (St Paul’s)
*Salary: Up to £38,000
*Role type: Permanent, full time
Overview Robert Half are hiring a Digital Marketing Executive to join the in-house marketing team at a global financial services organisation delivering specialist investment and financial solutions to institutional clients worldwide.
This is a newly created role as they invest further in their digital transformation. You’ll take hands-on ownership of the most important digital channels - CRM, website and LinkedIn - working closely with senior stakeholders and a network of external agencies. Industry background is open; practical digital marketing experience is what matters most.
Responsibilities * Website Management (WordPress)
*Own day-to-day management of our WordPress website
*Upload, edit and optimise content using SEO best practice
*Monitor site performance and recommend UX and content improvements
*Coordinate updates with internal teams and external developers

* CRM & Email Marketing
*Build and manage email marketing campaigns using a CRM system (Dynamics or similar)
*Support segmentation, personalisation and campaign optimisation
*Track engagement and performance metrics across marketing activity

* Social Media (LinkedIn-focused)
*Plan, schedule and manage organic LinkedIn content
*Run and optimise sponsored LinkedIn campaigns using Campaign Manager
*Analyse performance and continuously refine social strategy

Additional responsibilities include:
*Using GA4, social insights and CRM dashboards to report on results
*Working with agencies and freelancers across digital, content and design
*Supporting wider digital campaigns and competitor analysis
*Staying up to date with digital marketing tools, platforms and best practices
Requirements *Hands-on experience in digital marketing, with clear exposure to WordPress, CRM/email marketing and LinkedIn
*Comfortable running digital campaigns and analysing performance data
*Confident working with agencies and internal stakeholders
*Experience using analytics tools such as GA4 or platform insights
*SEO, PPC, additional social platforms, basic HTML/CSS and AI tools are nice to have, not essential
*Open to candidates from any industry (B2B or B2C), either in-house or agency-side
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.