Brand Manager (Automotive – Market Launch Experience Essential)
Salary: £50,000 – £65,000 DOE
Location: UK (National Role)
Sector: Automotive | Brand & Marketing | Growth
About the Role: A rapidly expanding automotive brand is seeking an experienced Brand Manager to lead its UK marketing and brand-building activities during a major market entry and growth phase. This is an exceptional opportunity to join a high-growth organisation at a pivotal moment — shaping the brand’s positioning, establishing national awareness, and driving customer demand across multiple channels.
As the business accelerates its UK rollout, this role offers strong long-term career potential, wide exposure to senior leadership, and the chance to influence the development of a challenger brand set for significant expansion.
Role Purpose: The Brand Manager will be responsible for defining and executing the full UK marketing strategy for a newly launched automotive brand. This includes building brand identity, leading integrated campaigns, managing digital channels, and supporting the dealer network as part of the brand’s commercial growth plan.
Brand & Marketing Strategy
*Develop and deliver integrated marketing strategies aligned with UK growth objectives.
*Build compelling brand positioning, messaging, and go-to-market frameworks.
*Ensure consistent brand identity across all communication channels.
Campaign Management
*Plan and implement national and regional campaigns across online and offline channels.
*Lead product launch campaigns, tactical activations, and seasonal promotions.
*Track campaign effectiveness and continuously optimise based on insights.
Digital & Performance Marketing
*Oversee digital activity including social media, website, CRM, content, and paid media.
*Manage agencies to deliver high-performance, ROI-driven digital campaigns.
*Monitor key metrics including leads, traffic, conversion, engagement, and ROI.
Dealer & Local Marketing Support
*Support retail partners with local marketing initiatives, events, and POS materials.
*Provide brand toolkits, guidance, and best practices to ensure aligned execution.
Market & Consumer Insights
*Conduct research and competitor analysis to guide marketing planning.
*Analyse customer trends and feedback to refine brand and campaign strategies.
Budget & Agency Management
*Manage marketing budgets with strong focus on efficiency and return.
*Coordinate with creative, media, PR, and digital agencies to deliver quality output.
Skills & Experience Required
Essential
*Proven background in marketing, ideally within automotive, FMCG, or consumer brands.
*Strong experience in brand building, digital marketing, and campaign management.
*Ability to manage multiple projects and work with agencies effectively.
*Strong analytical capability with the ability to convert insights into action.
*Excellent communication, presentation, and stakeholder management skills.
Desirable
*Experience supporting a new brand launch or market entry.
*Exposure to a high-growth, international, or matrix environment.
*Knowledge of automotive markets and dealer network operations.
Why Join?
*Be part of a major UK market entry with rapid expansion plans.
*Significant career development opportunities as the brand scales.
*High levels of autonomy and influence in shaping the brand.
*Dynamic, modern working environment with strong growth momentum.