*Based in Dubai or willing to relocate
*Revenue-linked bonus structure
*Visa, medical insurance and Emirates ID provided


Role Overview
Treo Homes is seeking a Founder Branding & Content Strategist to build and scale the personal brand of Aron Lomax, Managing Partner of Treo Homes. This role will be responsible for developing and executing a content strategy designed to attract high-quality brokers to join Treo and international investors looking to invest in Dubai real estate.
This is a strategic role, not a junior social media position. The successful candidate will think like a media operator and strategist, owning content direction, scripting, assist with filming and editing - platform growth across Instagram, TikTok, YouTube, and LinkedIn.


Key Responsibilities
1. Content Strategy & Founder Positioning
*Develop and execute a rolling 90-day content strategy aligned with business objectives.
*Define and refine content pillars including: Dubai macroeconomics, investment education, broker training, founder insights, lifestyle content, and global market comparisons.
*Shape and protect the founder narrative, ensuring clarity, authority, and consistency across platforms.
*Turn market news and economic shifts into engaging founder-led commentary.
*Build recurring content series to establish authority and consistency.
2. Platform Execution
*Post daily content across Instagram and TikTok.
*Publish weekly 5–10 minute YouTube videos in collaboration with the marketing team.
*Publish twice-weekly LinkedIn thought leadership posts.
*Script, film, and edit short-form content in-house.
*Direct long-form production and ensure high production quality.
*Optimise captions, hooks, thumbnails, and retention strategies.
*Analyse performance data and continuously improve output.
3. Recruitment-Focused Content
*Create content showcasing Treo’s culture, training academy, earning potential, and relocation opportunities.
*Develop ’day in the life’ and behind-the-scenes content.
*Position Treo as the premier brokerage for ambitious brokers relocating to Dubai.
4. Investor-Focused Content
*Simplify complex market dynamics and explain investment strategies clearly.
*Compare Dubai property performance with global markets.
*Produce educational content on payment plans, yields, risk, and long-term market positioning.


Experience & Requirements
*Proven experience managing and scaling founder-led content.
*Strong scriptwriting and storytelling ability.
*Deep understanding of short-form hooks and audience retention.
*Experience collaborating with videographers and production teams.
*Strong editing capability (Reels, TikTok, Shorts).
*Real estate or finance knowledge preferred but not essential.
*Based in Dubai or willing to relocate.


Performance & Incentives
In addition to a competitive base salary, this role will include a revenue-linked bonus structure tied to measurable business impact, including broker recruitment performance and investor lead generation.


What Success Looks Like (12 Months)
*Significant growth of a highly targeted audience across platforms.
*Consistent inbound broker applications referencing content.
*Regular inbound investor enquiries.
*Clear positioning of Aron Lomax as a leading voice in Dubai real estate and market commentary.


How to Apply
Applicants must provide examples of founder-led content they have scaled, links to previous work, and a short outline of how they would uniquely position Aron Lormax within the Dubai real estate space.