Head of Marketing – Manchester (FinTech)Our client, a fast-growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data-driven growth engine that fuels commercial performance.
The successful candidate will shape and execute a high-impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands-on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion.
Key Responsibilities*Develop and execute a fintech-focused, performance-led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration.
*Own end-to-end demand generation and nurture programmes, tightly aligned with sales and revenue targets.
*Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK.
*Lead multi-channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently.
*Position marketing as a high-performance, insight-driven function that consistently delivers high-quality, sales-ready leads.
*Monitor and report on campaign performance, funnel metrics, CAC, ROI, and pipeline contribution, providing accurate forecasting and actionable insights.
*Lead, coach, and develop a marketing team with a strong focus on digital capability, experimentation, and commercial impact.
*Manage and optimise the marketing budget to maximise return and support sustainable growth.
*Act as brand guardian, ensuring consistent messaging, value proposition clarity, and a frictionless customer experience across all touchpoints.
*Build strong relationships with internal teams, external agencies, and strategic partners within the fintech ecosystem.
*Maintain a hands-on approach, contributing directly to campaign execution where needed.
Person Specification*Proven experience in a lead-generation-driven marketing role within fintech or B2B financial services.
*Demonstrated success in building and scaling digital demand generation engines that drive measurable revenue growth.
*Strong understanding of fintech customer journeys, digital channels, and emerging technologies shaping the sector.
*Hands-on experience with marketing automation, ideally Salesforce and Pardot, and a strong grasp of data-driven optimisation.
*Commercially minded, analytical, and highly performance-focused.
*Strong leadership skills with the ability to inspire, develop, and elevate a high-performing team.
*Strategic thinker with the confidence to operate at Board level while remaining operationally hands-on.
*Experience developing KPIs, managing performance, and using data to optimise results.
*Agile, solutions-focused, and comfortable operating in a fast-paced, scale-up environment.
Benefits*25 days holiday + bank holidays
*Hybrid working
*Training & development budgets
Interested? Click Apply Now.
Head of Marketing – Manchester