We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio.
The Role
You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives.
This is a specialist-level position suited to someone who:
*Can independently manage multiple client accounts
*Contributes strategic insight, not just execution
*Consistently drives performance improvements
*Understands how search intent and audience-led social strategies work together
Key Responsibilities
Strategy Development
*Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets
*Conduct keyword, competitor and audience research to identify opportunities
*Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTok
*Forecast budgets, performance expectations and scaling opportunities
*Refine strategy based on trends, seasonality and market conditions
Campaign Implementation & Management
*Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms
*Create scalable, best-practice account structures
*Write compelling, performance-focused ad copy
*Manage product feeds and shopping campaigns where relevant
*Ensure accurate tracking and conversion implementation
Performance Optimisation
*Monitor and optimise campaigns to improve KPIs and conversion rates
*Refine bidding strategies, targeting and placements
*Implement structured A/B testing across creative, copy and landing pages
*Identify underperformance and proactively implement solutions
*Provide CRO and landing page recommendations
Tracking, Analytics & Reporting
*Implement and manage tracking via Google Tag Manager, GA4 and social pixels
*Troubleshoot attribution and reporting discrepancies
*Build dashboards using Looker Studio (or similar)
*Deliver commercially focused performance reports
*Translate data into clear, actionable insights
Client & Account Management
*Take ownership of allocated client accounts
*Manage budget pacing and scaling opportunities
*Communicate performance updates and strategic recommendations
*Collaborate with SEO, Content, Design and Development teams
*Identify growth opportunities across additional channels
Experience
*Strong paid media experience, ideally within an agency environment
*Hands-on expertise across both PPC, Paid Search and Paid Social
*Commercially aware with a clear understanding of client KPIs
*Strong analytical and data interpretation skills
*Confident communicator with excellent written skills
*Highly organised and comfortable managing multiple accounts
*Experienced in managing ad spend and allocated time budgets
Benefits
*£32,000 – £38,000 depending on experience
*Hybrid working model (minimum two days per week in the office)
*Personal training budget and structured development pathway
*Clear career progression opportunities
*Collaborative and supportive team culture
*Regular team and company social events