Ticket Marketing and Audience Growth Manager
*Location: Stratford, London
*Contract: Full-time (part-time considered for the right candidate)
*Schedule: Flexibility required, including some evenings and weekends
*Start: ASAP
Join a vibrant live music venue and restaurant, as our Ticket Marketing and Audience Growth Manager. This role is ideal for a commercially minded marketing professional with experience in marketing ticketed live events. You will be instrumental in driving audience growth across ticket sales and restaurant bookings through innovative digital and local marketing strategies.
Day-to-day of the role:
*Develop and implement ticket sales strategies and weekly targets for our live programme.
*Craft and execute marketing campaigns that enhance awareness, improve conversion, and accelerate sales pacing.
*Collaborate with artists, agents, promoters, and partners to coordinate marketing assets and campaigns.
*Drive affiliate and partner marketing with community groups, workplaces, and local organisations to boost ticket sales.
*Manage restaurant marketing efforts to increase covers, encourage repeat visits, and boost midweek trade.
*Execute paid media campaigns across platforms like Meta and Google Ads, optimising for performance and ROI.
*Enhance local SEO and manage content across social media platforms like Instagram and TikTok, focusing on engagement and conversion.
*Lead grassroots marketing efforts, including flyering and local partnerships, to build community connections and drive ticket sales.
Required Skills & Qualifications:
*Proven experience in marketing within a live music venue, promoter, festival, theatre, or similar ticketed events environment.
*Strong digital marketing skills with a track record of driving ticket sales and filling venues.
*Proficiency in running Meta and Google ads, with a solid understanding of performance reporting and optimisation.
*Knowledge of SEO, local search, and conversion best practices.
*Creative skills in managing TikTok and other short-form content, with an eye for engaging visual and video content.
*Experience using AI tools to enhance content creation, research, and workflow.
*Real-world experience in street marketing and building audiences from the ground up.
*Organised, proactive, and comfortable working in a fast-paced, live event environment.
*Passion for music, culture, and creating memorable guest experiences.
Benefits:
*Opportunity to join a culturally significant and expanding brand.
*Creative freedom and real responsibility in a commercially focused role.
*Potential for career growth as the company expands.
*Work closely with founders and a dynamic team.
How to apply:
Please send your CV and a brief cover letter explaining why you are the ideal candidate for this role. Include examples of past campaigns you have managed, highlighting specific results such as ticket sales impact, growth figures, ROAS, CPC, CPA, list growth, or any other relevant metrics.
We are equal opportunities employer, committed to building a diverse team where everyone can thrive. We encourage applications from all backgrounds.