CRO Specialist
other jobs Michael Page Marketing
Added before 6 Days
- Wales,Caerphilly
- Full Time, Permanent
- Salary negotiable
Job Description:
As the CRO Specialist you will improve the usability, design, and performance of digital platforms; collaborating with internal stakeholders and leveraging VMO, GA4 and other tools.
Client Details
My client is a large, multi-national hygiene and facilities services provider operating across the UK and several European markets
Description
As the CRO Specialist you will have the following responsibilities:
*Own and manage the CRO programme across Group websites and digital touchpoints.
*Build and maintain a prioritised experimentation roadmap (PIE, ICE, etc.).
*Design and run A/B and multivariate tests using VWO to optimise conversion journeys.
*Analyse conversion funnels to identify drop-off points and optimisation opportunities.
*Develop data-driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights.
*Conduct qualitative research, including user interviews and session replay analysis, to guide testing.
*Conduct user research (surveys, interviews, usability testing) to inform design decisions.
*Create wireframes, prototypes, and user journeys to test and communicate concepts.
*Collaborate with PPC, SEO, developers, designers, and marketing to deliver functional UX solutions.
Profile
A successful CRO Specialist should have:
*Proven UX research and CRO experience, particularly on B2B platforms.
*Skilled in end-to-end experimentation: hypothesis creation, test design, execution, and analysis.
*Proficient in VWO for A/B testing and GA4 for conversion analysis.
*Experienced with Looker Studio reporting; Salesforce familiarity is a plus.
*Solid understanding of A/B testing statistics (sample size, significance, confidence).
*Experienced using prioritisation frameworks (PIE, ICE, etc.) to manage testing roadmaps.
*Able to combine quantitative and qualitative data to form strong test hypotheses.
*Background in customer portals or similar digital tools is highly desirable.
*Strong analytical skills with tools like Hotjar or similar.
*Excellent communication skills; able to present insights to non-technical stakeholders.
*Strong problem-solver with a proactive approach to UX and conversion challenges.
*Experienced collaborating with external agencies.
*Degree in Digital Marketing or related field.
Job Offer
As the CRO Specialist you will receive a competitive package.
Role based in Caerphilly - hybrid working available.
Client Details
My client is a large, multi-national hygiene and facilities services provider operating across the UK and several European markets
Description
As the CRO Specialist you will have the following responsibilities:
*Own and manage the CRO programme across Group websites and digital touchpoints.
*Build and maintain a prioritised experimentation roadmap (PIE, ICE, etc.).
*Design and run A/B and multivariate tests using VWO to optimise conversion journeys.
*Analyse conversion funnels to identify drop-off points and optimisation opportunities.
*Develop data-driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights.
*Conduct qualitative research, including user interviews and session replay analysis, to guide testing.
*Conduct user research (surveys, interviews, usability testing) to inform design decisions.
*Create wireframes, prototypes, and user journeys to test and communicate concepts.
*Collaborate with PPC, SEO, developers, designers, and marketing to deliver functional UX solutions.
Profile
A successful CRO Specialist should have:
*Proven UX research and CRO experience, particularly on B2B platforms.
*Skilled in end-to-end experimentation: hypothesis creation, test design, execution, and analysis.
*Proficient in VWO for A/B testing and GA4 for conversion analysis.
*Experienced with Looker Studio reporting; Salesforce familiarity is a plus.
*Solid understanding of A/B testing statistics (sample size, significance, confidence).
*Experienced using prioritisation frameworks (PIE, ICE, etc.) to manage testing roadmaps.
*Able to combine quantitative and qualitative data to form strong test hypotheses.
*Background in customer portals or similar digital tools is highly desirable.
*Strong analytical skills with tools like Hotjar or similar.
*Excellent communication skills; able to present insights to non-technical stakeholders.
*Strong problem-solver with a proactive approach to UX and conversion challenges.
*Experienced collaborating with external agencies.
*Degree in Digital Marketing or related field.
Job Offer
As the CRO Specialist you will receive a competitive package.
Role based in Caerphilly - hybrid working available.
Job number 3493594
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Company Details:
Michael Page Marketing
The original PageGroup brand, Michael Page is comprised of 25 disciplines ? each providing a service to a specialist area of the market. We recruit pe...