As the Marketing Manager, you’ll lead the planning, delivery and optimisation of printed, non-digital activity across national press, magazines, inserts, catalogues and dispatch materials. You’ll manage media agency relationships, ensuring campaigns are insight-led, effective and deliver strong ROI. Proven experience across national press, magazines, inserts, or direct mail is essential.

Alongside this, you’ll support wider brand and performance channels including TV, radio, PR and direct mail. This role is ideal for someone who thrives in a fast-moving, high-volume B2C environment and can confidently balance multiple campaigns at pace.

What You’ll Be Doing*Lead end-to-end press and insert campaigns, from briefing to reporting.
*Manage media agency relationships, budgets and performance.
*Develop on-brand creative assets and copy using established guidelines.
*Analyse results and apply insights to continually optimise activity.
*Support delivery across TV, radio, PR and direct mail.
*Ensure all activity meets brand, regulatory and audience-specific standards.
What You’ll Bring*Proven experience in print advertising (national press, magazines, inserts or DM).
*Strong understanding of direct response marketing principles.
*Experience in a fast-paced, high-volume B2C environment.
*Agency management experience across planning, buying and creative.
*Confident budget management and data-driven decision-making.
*Excellent communication, accuracy and stakeholder management skills.
Bonus Points*Knowledge of the 50+ consumer audience.
*Experience in regulated sectors.
*Familiarity with TV, radio, PR or influencer channels.