Digital Analyst - London (Liverpool Street) Department: Commercial
Reports to: Digital Analytics Lead
Location: London - Liverpool Street (Hybrid)
About the RoleAs this company continues to scale its digital capabilities across global markets, we are looking for a Digital Analyst who will be at the heart of building a robust, insight-driven digital analytics function.
You will ensure that digital performance across web and app is measurable, visible, and actionable-owning dashboards, standardising KPIs, and empowering markets to make data-led decisions. Working closely with the Digital Lead, you’ll provide the analytical foundation that supports optimisation, experimentation, and long-term digital growth.
If you love turning data into clarity and are excited by the impact digital insights can make across markets-this is the role for you.
What You’ll Do Digital Reporting & Dashboarding*Build, own, and evolve digital performance reporting (web + app)
*Create and maintain automated Power BI dashboards for traffic, funnel, conversion & engagement
*Translate analytical needs into clear, scalable reporting
Data Extraction & Modelling*Write SQL queries to extract and manipulate data from GA4/BigQuery/Databricks
*Support the build of digital reporting layers
*Partner with technology teams to improve data quality
KPI Definition & Insight*Help standardise digital KPIs and funnel definitions across markets
*Provide regular insight on trends, drop-offs, and performance opportunities
Market & Stakeholder Support*Act as the first point of contact for digital reporting queries
*Guide country teams through dashboards and performance summaries
What We’re Looking ForTechnical Skills*Strong SQL (comfortable querying large datasets)
*Experience building dashboards in Power BI (or similar BI tools)
*Experience with digital analytics platforms (GA4, Adobe, app analytics)
*Understanding of digital funnels and engagement KPIs
*Bonus: Exposure to Databricks/BigQuery or cloud data environments
Analytical Skills*Ability to turn business questions into measurable metrics
*Exceptional attention to detail
*Able to explain analytical findings to non-technical audiences
Desirable*Experience in experimentation / A/B testing
*Background in telecoms, subscription or e-commerce
*Understanding of app analytics: retention, attribution, etc.
Behavioural FitWe’re looking for someone who is:
*Curious - always asking "why?" behind the numbers
*Organised - able to manage multiple markets and requests
*A strong communicator - confident presenting insights
*Collaborative - works well across analytics, BI, tech, and digital teams
*Ownership-driven - takes full accountability for reporting accuracy
How You’ll Be Measured*Impact on core business KPIs (Gross Adds, ARPU, AMPU, Churn/Retention)
*Digital conversion & retention performance
*Quality and completeness of reporting and analytical tools
*Market understanding of digital performance drivers
*Strength of cross-team relationships