Regional Sales Manager - Capital Equipment We’re partnering with a global innovator in capital equipment to appoint two Regional Sales Managers. You’ll own the full commercial cycle for high-value, engineered-to-order metalizing equipment - leading complex, multi-stakeholder sales from initial enquiry through to shipment.
The OpportunitiesRole A: UK, India & wider Asia (majority India)
Role B: China & Southeast Asia
Territories may be aligned to language capability where advantageous.
What You’ll Do*Own the end-to-end sales cycle for capital equipment - from lead qualification, solution scoping and proposals through to negotiation, order intake and shipment.
*Develop and grow strategic accounts across your territory; build long-term, trust-based relationships with senior stakeholders.
*Prepare quotations and technical specifications to agreed margin targets; ensure proposals are commercially robust and technically accurate.
*Drive new business through targeted prospecting, channel partnerships and market development activities.
*Represent the brand at customer sites, seminars, presentations and industry events to build profile and pipeline.
*Collaborate cross-functionally (engineering, commercial, operations) to configure tailored solutions and ensure a smooth order-to-shipment process.
*Manage complex, long sales cycles (often up to 24 months) with disciplined forecasting, stakeholder mapping and deal review cadence.
*Travel internationally circa one week per month (generally in one block); all travel is arranged internally.
What We’re Looking For*Proven international sales experience in capital equipment or engineered-to-order solutions.
*Background selling bespoke/ETO machinery or technical systems is highly advantageous.
*Consultative, solution-led selling style with the ability to navigate complex, multi-level buying groups.
*Commercial acumen: comfortable with pricing, margin management, and value-based negotiation.
*Technically credible with the ability to interpret specifications and collaborate with engineering teams.
*Resilient and organised - adept at managing long sales cycles and maintaining momentum over 12-24 months.
*Cross-cultural communication skills; confident presenting and negotiating internationally.
*Languages: Additional languages beyond English are advantageous (e.g., French, German, Spanish, Italian, Mandarin, Cantonese). Territory alignment to language capability may be considered.
Nice to have
*Engineering or technical education.
*Experience in flexible packaging or related process equipment.
Where This Role Sits*You’ll join a Manchester-based commercial team that is merging with a complementary product line headquartered in Italy - creating smaller, better-defined territories with broader product coverage.
Package & Incentives*Base salary: up to £60,000 + Bonus 15% of base*Bonus measures (weightings toward the 15% target):*Group results - 10%
*Sales objectives (value, machines, gross margin) - 5%
*Discretionary objectives (set by Product Line Director) - 40%
*Bookings (sales) - 20%
*Gross margin per deal - 25%


*Benefits: Company car (grade aligned to options such as Tesla Model Y / BMW), laptop, mobile, enhanced pension, private medical (including dental & optical), life assurance (2.5x salary).
*Probation: 6 months.
*Hybrid working: Post-probation, 1-2 days/week in the office (Manchester).
*Search area:North West England (candidates comfortable with hybrid travel to HQ).
Interview Process*Stage 1 (F2F): Sales leadership panel (including Product Line Director).
*Stage 2 (F2F): Meeting with the Managing Director.
How to ApplyIf you’re an international sales professional who thrives on complex capital equipment sales, long-cycle relationship building, and margin-focused outcomes, we’d love to hear from you.
Apply with your CV and a brief note on your regional experience and language capabilities.


Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.