Business Development Executive


Reading (Office-based Tues–Thurs)
Competitive Salary + Bonus + Monthly Product Allowance + Pension
09:00–17:30 | ASAP Start


Are you a driven B2B sales professional with experience selling into hospitality or foodservice? Do you have a background in fresh meat, poultry, or deli supply and thrive in a target-driven environment?
We are partnering with an ambitious and fast-growing halal food supplier in Reading that is transforming the quality and reliability of Muslim-oriented and halal food supply chains.
They are now seeking a Business Development Executive to drive new customer acquisition across independent and mid-sized hospitality and foodservice accounts.
The Opportunity
This is a genuine growth role — not account management disguised as sales.
You will:
*Convert a strong pipeline of warm inbound leads
*Identify and win new B2B customers across hospitality & foodservice
*Promote premium halal meat & poultry products
*Drive product sampling, cross-sell and up-sell opportunities
*Build long-term commercial partnerships
*Provide market and competitor intelligence to leadership
You will work closely with operations and customer service to ensure smooth onboarding and long-term retention.
Ideal Candidate Profile
We are looking for:
*Proven experience in B2B business development
*Experience selling meat, poultry, fresh produce or similar FMCG into hospitality/foodservice
*Demonstrable track record of winning new business and hitting targets
*Strong negotiation and objection-handling skills
*Confident communicator and persuasive presenter
*Highly organised with strong follow-up discipline
*Comfortable with some travel to meet customers
What’s On Offer
*Competitive base salary
*28 days holiday (inclusive of bank holidays)
*NEST pension scheme
*£75 per month product allowance
*Free annual eye test + VDU support
*Clear opportunity to grow with an ambitious scaling business
Why Apply?
This company exists to modernise and professionalise halal supply chains in the UK. With growing demand, strong brand positioning and operational backing, this is a high-impact commercial role with genuine influence on growth strategy.
If you are hungry, commercially sharp, and ready to win new business, we want to speak to you.
Apply today or contact us directly for a confidential discussion.