Lead Generation - GTM specialist - Growth Marketing
Hybrid – Bristol (3+ days per week in the office, 2 remote)
£65,000 base salary + benefits + discretionary bonus


Moxie and Mettle are supporting a growing Bristol-based B2B organisation in the search for a Go-to-Market (GTM) Specialist.
This is a hands-on marketing role where you’ll take ownership of go-to-market strategy and execution.


This role is focused entirely on lead generation, MQL and ABM, (it’s not a growth role as the business has leaders already focusing on the bigger growth picture). This is a lead acquisition role, so you must be comfortable working with automation and AI, including Hubspot and using advanced data analysis to generate the leads for the business.


Working closely with senior leadership and commercial teams to drive pipeline growth, lead generation and brand visibility, you will be using a combination of modern marketing technology, content and data-driven campaigns. With your natural problem-solving attitude and style of work, you’ll be drawn to the opportunity to contribute in many ways to the go-to-market plan and implementation.


The Role


This is a high-impact, commercially focused role, you need to be motivated and inspired by the data and the evidence of your achievements and be happy to present at board level with your ideas and details of your achievements.


Your success in this role will rely on how you use partnerships, events, content, email marketing, and other channels. Ultimately, it will depend on your experience and skills, so your application and CV should clearly demonstrate the results you have achieved throughout your career, supported by evidence.


This is not a marketing role, nor is it a general growth role, it’s most definitely the GTM part of building and growing a successful business, so your skills and experience should demonstrate this as well as your intention with your career and job role going forward.


You will combine marketing technology, CRM data, targeted campaigns and strong content to generate high-quality marketing qualified leads (MQLs) and support sales opportunities through the pipeline.


The role reports into senior leadership and works closely with sales and customer success teams


Skills & Experience


*Strong experience with HubSpot Marketing Hub
*Demonstrated ability using AI tools, marketing automation, integrations and campaign tracking
*Experience with SEO, landing pages, analytics and marketing dashboards
*Strategically aware but fundamentally hands-on and execution-focused
*Can work with complex B2B markets or longer sales cycles
*Experience working in professional services or subscription-based product


If you’re a data-driven B2B, GTM professional who enjoys building campaigns, optimising systems and driving measurable growth, we’d love to hear from you.