Job Description


We are seeking an experienced Salesforce Marketing Cloud Specialist to support the full lifecycle of marketing automation delivery across our organisation. You will be responsible for the design, configuration, execution, and optimisation of end-to-end campaigns, journeys, and marketing workflows within Salesforce Marketing Cloud (SFMC).
The ideal candidate will have a strong technical background, hands-on platform experience, and the ability to collaborate closely with marketing, data, and technology stakeholders to deliver impactful and scalable solutions.

Role & Responsibilities


* Lead the end to end setup and management of Salesforce Marketing Cloud across multiple different business functions.
* Build and optimise customer journeys using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and other SFMC modules.
*Deliver highly targeted, automated marketing campaigns that support customer engagement, retention, and conversion goals

*Develop personalised and dynamic content using AMPscript, HTML/CSS, and segmentation logic

*Monitor performance metrics, generate insights, and deliver recommendations for continuous improvement.

*Provide technical guidance on platform utilisation, best practices, governance, and optimisation opportunities.

*Ensure compliance with GDPR and data-handling best practices.


Skills & Qualifications
* Proven experience working with Salesforce Marketing Cloud in a hands-on technical capacity.
* Ability to oversee full end-to-end lifecycle from requirements gathering to deployment and analysis.
* Experience with AMPscript, SQL, HTML, and data manipulation within SFMC

*Comfortable working in a hybrid environment and delivering outputs independently.

*Salesforce certifications are desirable