We are partnering with an innovative, fast-growing drinks brand disrupting the drinks industry. The business is scaling rapidly across the UK and internationally, with strong backing, a distinctive brand identity, and a compelling product portfolio.


Client Details
Sales Director On Trade
A high-growth functional drinks brand disrupting the UK beverage market, known for its bold identity and rapid European success. Operating with the agility of a start-up, it is now expanding quickly into the on-trade and seeking commercial talent to fuel its next phase of scale.
Description
*Sales Director On Trade
*Develop and own the UK On-Trade sales strategy, delivering growth targets across key groups and operators.
*Secure national listings with major bar groups, pub groups, late-night operators, leisure chains, and hospitality customers.
*Build and lead a performing On-Trade sales team, including KAMs, NAMs, and field execution partners.
*Drive effective route-to-market (RTM) strategies through wholesalers, distributors, and cash & carry networks.
*Negotiate commercial agreements, JBPs, promotional plans, menu activation’s, and brand visibility initiatives.
*Build strong senior relationships with key customers and buying groups.
*Work cross-functionally with marketing, trade marketing, operations, and supply chain to ensure flawless execution.
*Provide data-driven insight and forecast accuracy to support business planning and production.
*Represent the brand externally with excellence, building credibility and market presence in the on-trade community.
Profile
*Sales Director On Trade
*Proven track record at Sales Director or MD level in the ontrade sector
*Strong network across UK bar groups, pub companies, hospitality operators, and leisure chains.
*Expertise in soft drinks, RTDs, premium beverages, or challenger brands is highly advantageous.
*Demonstrable success winning and growing national accounts in the on-trade.
*Strong leadership capabilities with experience building and scaling teams.
*Commercially astute, negotiation-savvy, and highly strategic.
*Entrepreneurial mindset: thrives in a fast-paced, high-growth, brand-led environment.
*Passion for the drinks and hospitality industry, with an instinct for culture, consumer trends, and brand positioning.
*Based in the South West
Job Offer
*Competitive six figure basic salary.
*Performance-based bonus structure.
*Opportunity to shape the strategic direction of a medium-sized FMCG organisation.
*Collaborative and professional company culture.