Our client is a leading UK financial services business. They are hiring a London based Head of Brand Marketing for a 12 month FTC.
This a player/manager role and key responsibilities include:
*define and own the consumer brand and strategic marketing vision, act as the senior authority on brand, marketing strategy and customer growth
*translate business strategy into a clear, integrated marketing roadmap spanning brand, customer acquisition and strategic change initiatives
*own and continuously evolve the brand strategy and positioning, ensuring consistent and compelling articulation of the brand across all customer touchpoints
*take accountability for all brand and acquisition campaigns
*oversee upper-funnel ATL and mid-funnel campaign activity ensuring seamless integration with performance marketing
*lead post-campaign analysis and continuous improvement
*set the strategic direction for media, creative and specialist agency partners and manage and develop a small team.
The successful candidate will be immediately available, possess extensive brand and strategic marketing experience gained within a complex, regulated consumer financial services environment, strong expertise across brand strategy, ATL media, integrated campaigns and full-funnel marketing, campaign execution, planning and governance, strong grasp of digital KPIs and attribution modelling, skilled at managing relationships with third-party partners and excellent communication and stakeholder management skills.