Marketing Manager Required
Key Responsibilities
*Strategic Ownership
*Execute marketing strategy alongside the Product department to align with company goals.
*Assist in forecasting and managing revenue targets across marketing
*Manage the marketing budget to ensure efficient allocation and strong ROI.
*Identify and support delivery of new or expanded revenue opportunities.
*Present key performance data to the Senior Management Team (SMT), including lead volumes and campaign metrics, to support strategic decision-making and business planning ensuring marketing activity is delivered on time, within budget.
*Identify key areas for growth and expansion Creative and Brand Positioning
*Plan and deliver multi-channel marketing activity to drive customer acquisition, conversion, and loyalty.
*Create compelling, on-brand content and visuals that improve engagement across digital and offline channels.
*Translate insights into standout creative concepts and high-quality assets (copy, visuals, video) that strengthen brand distinctiveness and improve engagement
*Ensuring all creative assets are cohesive, high-quality, and aligned to brand guidelines
*Oversee PR and brand storytelling (media relations, press releases, press trips) to amplify reach and credibility
*Work with the Digital Marketing Manager to ensure alignment across all media and offline marketing.
*Monitor competitor activity and market trends to inform commercial strategy.
*Partnerships & External Relations
*Build and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners.
*Support commercial negotiations with suppliers and external partners.
*Manage agencies and retainer partners to ensure commercial value and alignment.
*Performance & Data-Driven Decision Making
*Use customer and campaign data to refine messaging, product positioning, and performance.
*Track and report on campaign and product performance, optimising strategies based on insights.
*Conduct strategic marketing and product analysis to guide commercial decisions.
*Optimise acquisition funnels, landing pages, and email journeys to maximise ROI.
*Team Leadership & Development
*Lead, mentor, and support a small marketing team
*Strategic and People lead for the Product department
Oversee the department’s direction, look after the team’s culture and wellbeing and being the senior reporting contact for the department -Work closely and cohesively with the Product department to make informed decisions
Set clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus.
Align team objectives with business goals and ensure high performance across all commercial functions.
About You
*Proven experience in a commercial or marketing management role within the travel industry.
*Strong creative flair
*Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI.
*Excellent communication and negotiation skills, with confidence in representing the business externally.
*Experience leading and developing small teams.
*Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
*Understanding of product development, contracting, and supplier negotiation.
*Bring experience or a strong understanding of the Latin American tourism sector.
interested please apply here or email